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Country Report

Microwaves in

Microwaves in Colombia

32 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Many challenges to growth

Evolving demand for energy efficient kitchen appliances and inverter technology is expected to drive consumer purchases over the forecast period. Microwaves is a mature category with strong penetration among middle-income consumers.

Innovation needed

Technological innovations such as smart appliances with wireless connectivity are not yet a reality in Colombia, although the concept of “smart” is being introduced though innovation in features, for example smart inverters and diagnosis, smart moisture sensors for vegetables, as well as special programmes to raise bread and grill meat, and even healthy cooking options. These will all likely appeal to Colombian consumers over the forecast period.

Moderate growth to be driven by premium appliances

Microwaves is set to record moderate retail volume growth over the forecast period. The Colombian economy is predicted to continue expanding, although at a slower pace, given that the anticipated stabilisation of growth in China would result in a moderation of commodities prices, which are essential to the performance of the Colombian economy.

COMPETITIVE LANDSCAPE

Industrias HACEB leads microwaves

Industrias HACEB led microwaves in 2017. The company has built its reputation by positioning its brands as quality products with an extensive distribution network to support its leadership.

Private label has a significant presence in microwaves

Private label held a significant and increasing retail volume share in microwaves in 2017, due to the strong expansion of modern grocery retailers over the review period and a consumer focus on economy products with low unit prices.

Price, design and functionality the key areas for differentiation

The differentiation of microwaves is largely based on price among standard products. After price, consumers tend to look for microwaves compatible with other major appliances in terms of design and finally they pay attention to energy usage, power and functionality, which is increasingly important to the extent that microwaves are used for more than just heating meals.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Colombia?
What are the major brands in Colombia?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Colombia - Category analysis

HEADLINES

PROSPECTS

Many challenges to growth

Innovation needed

Moderate growth to be driven by premium appliances

COMPETITIVE LANDSCAPE

Industrias HACEB leads microwaves

Private label has a significant presence in microwaves

Price, design and functionality the key areas for differentiation

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Many challenges to growth

Innovation needed

Moderate growth to be driven by premium appliances

COMPETITIVE LANDSCAPE

Industrias HACEB leads microwaves

Private label has a significant presence in microwaves

Price, design and functionality the key areas for differentiation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Colombia - Category analysis

HEADLINES

PROSPECTS

Many challenges to growth

Innovation needed

Moderate growth to be driven by premium appliances

COMPETITIVE LANDSCAPE

Industrias HACEB leads microwaves

Private label has a significant presence in microwaves

Price, design and functionality the key areas for differentiation

CATEGORY DATA

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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