While the outlook for sales of microwaves is currently unfavourable for the forecast period, the category does have opportunities to lift itself out of stagnation and reverse the sales declines that have been seen in recent years. Specifically, there are opportunities for leading companies and brands to develop innovative microwaves that offer consumers genuine benefits and advantages and which can motivate them to invest in a microwave, rather than other types of consumer appliances.
As mentioned above, energy efficiency has the potential to emerge strongly as a major demand factor in microwaves over the forecast period. In particular, there are opportunities for the leading brands to launch microwaves which make use of inverter technology, which ensures that the appliance emits a constant stream of power to achieve the gentle and precise cooking of food whilst also preserving vitamins, minerals and other essential nutrients to ensure healthier food preparation.
The adverse and uncertain economic environment that prevailed in Colombia at the end of the review period makes it likely that emerging brands and private label will emerge strongly in microwaves during the forecast period. With high inflation expected to continue putting pressure on disposable income levels in the majority of households for at least the first two years of the forecast period, consumers can also be expected to maintain a cautious and circumspect approach to discretionary spending.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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