The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2021
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sales of microwaves continue to decline in 2020, as consumers avoid what they deem to be non-essential purchases, instead preferring multifunctional appliances such as multicookers and air fryers. The decline of non-essential purchases has been further exacerbated by reduced consumer spending power due to COVID-19, placing further pressure on the category.
In order to improve the image of microwaves, it is important that players continue with technological developments. Technology such as inverter and sensor technology, as well as the aforementioned multifunctional cooking features, have already been embraced by large brands in Colombia, such as LG (LG Electronics Colombia Ltda) and Panasonic (Panasonic de Colombia SA); while others such as Samsung (Samsung Electronics Colombia SA) are enhancing ceramic interiors with antibacterial agents, to assist with maintaining cleanliness of the models.
Industrias HACEB SA maintains its lead in microwaves in 2020, with its namesake brand holding a strong lead on its closest competitors, despite losing shares. Its top place is thanks to an extensive portfolio which covers all price ranges and consumers consider the company's products to be of good quality, recognising HACEB as a traditional and increasingly environmentally-friendly brand.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Microwaves in Colombia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.