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Country Report

Microwaves in

Microwaves in Colombia

31 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy cooking trend and steep rise in unit prices impacts sales of microwaves

Microwaves are typically used as a convenient way to heat/reheat meals, including ready meals, especially among those consumers who lack the time to make their own preparations. Nevertheless, even though Colombians in urban areas are leading increasingly hectic lives, according to Euromonitor packaged food results, consumers continue to prefer more traditional cooking approaches to purchasing expensive and unbalanced ready meals.

Multifunctionality is appealing

Many consumers that buy microwaves for the first time are motivated by accessible mid-priced appliances with core features. Meanwhile, for replacement purchases buyers tend to place a greater focus on quality, branding and value-added features which are key to attracting consumers.

Technology and design drivers for premium brands

Inverter technology is seen to be popular among other major appliances, but few strides have been made with regard to premium microwaves in terms of offering greater control over the cooking or defrosting of food. Consumers generally prefer counter-top microwaves to match their kitchen design by ensuring the colour, exterior and overall look stay in line with current trends.

COMPETITIVE LANDSCAPE

Industrias HACEB SA remains the category leader

HACEB continues to lead microwaves in 2018 with it registering strong retail volume growth thanks to its extensive portfolio that covers all price ranges despite its lack of advertising, which is typical of this category. There is a demand for inexpensive products aimed at meeting simpler needs, with consumers not considering microwaves as a major appliance but rather just another small cooking appliance.

Whirlpool develops attractive innovations

Whirlpool launched the first microwave with an incorporated cooker hood in 2018, which has been the biggest innovation of the year to date. Some of the included features include vapour cook, interior clean release and auto adapt fan (to adjust the microwave’s temperature).

Category sees an omnichannel approach

Major appliances tend to be purchased through physical stores as consumers want to interact with and learn more about the appliance first hand. However, given the considerably lower cost of microwaves compared to other major appliances, internet retailing has become a significant channel with consumers often making a purchase after conducting offline research.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Colombia?
What are the major brands in Colombia?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Colombia - Category analysis

HEADLINES

PROSPECTS

Healthy cooking trend and steep rise in unit prices impacts sales of microwaves

Multifunctionality is appealing

Technology and design drivers for premium brands

COMPETITIVE LANDSCAPE

Industrias HACEB SA remains the category leader

Whirlpool develops attractive innovations

Category sees an omnichannel approach

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Innovation and dynamism expected from consumer appliances

Energy-efficiency and wellness are two key sales drivers

Private label proving increasingly competitive

Omnichannel strategies shaping the retail landscape

Positive outlook for the future

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy cooking trend and steep rise in unit prices impacts sales of microwaves

Multifunctionality is appealing

Technology and design drivers for premium brands

COMPETITIVE LANDSCAPE

Industrias HACEB SA remains the category leader

Whirlpool develops attractive innovations

Category sees an omnichannel approach

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Colombia - Category analysis

HEADLINES

PROSPECTS

Healthy cooking trend and steep rise in unit prices impacts sales of microwaves

Multifunctionality is appealing

Technology and design drivers for premium brands

COMPETITIVE LANDSCAPE

Industrias HACEB SA remains the category leader

Whirlpool develops attractive innovations

Category sees an omnichannel approach

CATEGORY DATA

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Innovation and dynamism expected from consumer appliances

Energy-efficiency and wellness are two key sales drivers

Private label proving increasingly competitive

Omnichannel strategies shaping the retail landscape

Positive outlook for the future

MARKET INDICATORS

MARKET DATA

SOURCES

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