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Country Report

Microwaves in

Microwaves in Australia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers spend more time cooking at home

Since the COVID-19 lockdown was implemented in March, consumers have been spending more time at home, with workplaces asking consumers to work from home, to minimise the spread of the virus. Consumers are seeking multitasking and versatile appliances to assist them in their meal prepping.

Smart products attract little interest during 2020

Despite the release of models that incorporate smart technology from brands like LG, consumers are still reluctant to purchase smart technology microwaves and the category continues to lag behind the rest of the kitchen appliances. The majority of consumers are not knowledgeable when it comes to purchasing premium-priced microwaves, also impacted by the rise of private label models.

Panasonic maintains its lead, and LG remains competitive due to new technology in its latest models

Panasonic continued to lead microwaves in retail volume terms in 2020, continuing to register year-on-year growth. This is no surprise as the brand has a strong distribution channel through most of Australia’s physical and online retailers.

Panasonic to launch the NN-SD79L microwave

The NN-SD79L is the latest launch from Panasonic’s microwave range and has a sleek design which comes in different finishes to suit various kitchen styles. It has a large capacity with powerful output for faster cooking, defrosting and reheating.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Australia?
What are the major brands in Australia?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers spend more time cooking at home

Smart products attract little interest during 2020

Panasonic maintains its lead, and LG remains competitive due to new technology in its latest models

Panasonic to launch the NN-SD79L microwave

Chart 1 Panasonic's NN-SD79L Microwave

RECOVERY AND OPPORTUNITIES

Positive growth for 2021, however, demand will reduce across the forecast period

Unit prices decline due to the rise of private label and price discounting

Competition drives innovation in the built-in sector across the forecast period

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 10 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Microwaves in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers spend more time cooking at home

Smart products attract little interest during 2020

Panasonic maintains its lead, and LG remains competitive due to new technology in its latest models

Panasonic to launch the NN-SD79L microwave

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers spend more time cooking at home

Smart products attract little interest during 2020

Panasonic maintains its lead, and LG remains competitive due to new technology in its latest models

Panasonic to launch the NN-SD79L microwave

RECOVERY AND OPPORTUNITIES

Positive growth for 2021, however, demand will reduce across the forecast period

Unit prices decline due to the rise of private label and price discounting

Competition drives innovation in the built-in sector across the forecast period

CATEGORY DATA

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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