With high household penetration, microwaves are an integral part of many Australians’ lives. Following the increasing importance of home cooking since the outbreak of the pandemic, microwaves are likely to remain a staple in many households by offering convenience and increasing functionality.
Consumers appreciate the multifunctionality that some microwaves can offer, which is a major selling point for major manufacturers. Bosch Serie 8 compact combi-microwave features six heating methods, including cooking methods such as hot air grilling, baking and roasting.
Design is likely to be the focus of both consumers and manufacturers heading into the forecast period, with many category players now offering a wide range of colours and styles from which to choose. As urbanisation in Australia continues and open plan living becomes increasingly popular, minimalistic styles will continue to flood the category.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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