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Country Report

Microwaves in

Microwaves in Australia

33 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Built-in microwaves in demand

Built-in microwaves continued to find growing popularity among Australian consumers due to changing kitchen design trends and ongoing home renovations. The minimal and simplistic kitchen design trends have also had an impact on Microwaves due to the significant presence of this type of appliance.

Multifunctionality becomes an increasingly important decision factor

Multifunctionality is a key consideration for brand and product differentiation in microwaves. Companies are now looking to offer value to consumers by offering models with multiple capabilities and sleek designs.

Inverter technology gains in popularity

Inverter technology is seen to be the popular choice among consumers as it allows them to cook or defrost food evenly by cooking at different power levels. As consumers become increasingly health conscious and increase the amount of time spent in their kitchens, they are looking for ways of improving food quality and the overall cooking experience.

COMPETITIVE LANDSCAPE

Internet retailing gains ground but with some concerns

Internet retailing as a distribution channel for microwaves experienced another year of growth in sales and volume share. Trade sources suggest this growth is the natural result of sales through internet retailing but have also mentioned that this is highlighting some concerns for the category.

Panasonic continues to lead microwaves

In 2017, Panasonic continued to lead microwaves, gaining volume share. Panasonic is another example of a company focusing on innovation through multifunctional capabilities with improved cooking accuracy.

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Samples

Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Australia?
What are the major brands in Australia?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Australia - Category analysis

HEADLINES

PROSPECTS

Built-in microwaves in demand

Multifunctionality becomes an increasingly important decision factor

Inverter technology gains in popularity

COMPETITIVE LANDSCAPE

Internet retailing gains ground but with some concerns

Panasonic continues to lead microwaves

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

Another year of growth and new developments

Signs of a housing slowdown in Australia?

Product reviews become an essential factor to consider

Smaller living spaces impact innovation

Positive forecast for consumer appliances

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Built-in microwaves in demand

Multifunctionality becomes an increasingly important decision factor

Inverter technology gains in popularity

COMPETITIVE LANDSCAPE

Internet retailing gains ground but with some concerns

Panasonic continues to lead microwaves

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Microwaves in Australia - Category analysis

HEADLINES

PROSPECTS

Built-in microwaves in demand

Multifunctionality becomes an increasingly important decision factor

Inverter technology gains in popularity

COMPETITIVE LANDSCAPE

Internet retailing gains ground but with some concerns

Panasonic continues to lead microwaves

CATEGORY DATA

Consumer Appliances in Australia - Industry Overview

EXECUTIVE SUMMARY

Another year of growth and new developments

Signs of a housing slowdown in Australia?

Product reviews become an essential factor to consider

Smaller living spaces impact innovation

Positive forecast for consumer appliances

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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