Local consumers are expected to increasingly search for connected or smart appliances as a result of advances in technology. Over the forecast period, sales of microwaves will be boosted by an increasing preference amongst millennials to cook at home, especially if they continue to follow a hybrid method of working, which in turn will fuel demand for quick and easy meal solutions that take little time to prepare, cook or reheat.
Due to the rapid expansion of the working population in the United Arab Emirates and the increase in disposable incomes, demand for microwaves is set to grow over the forecast period. This will be driven by local consumers' rising propensity to invest in their kitchens that include convenient appliances.
One of the main factors limiting stronger growth of microwaves in the United Arab Emirates and sales of certain brands is the high energy consumption of these appliances. Consumers’ needs have shifted and there is greater demand for microwaves that use less energy.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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