Microwaves in Israel

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Microwaves industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Microwaves industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Microwaves in Israel report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Microwaves in Israel?
  • Which are the leading brands in Israel?
  • How are products distributed in Israel?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Microwaves in Israel - Category analysis

KEY DATA FINDINGS

Increased at-home cooking activity supports demand for microwaves
Demand remains stable amidst cost-of-living crisis due to constant replacement cycles
Freestanding microwaves continue to dominate category share thanks to cheaper prices and option to store out of sight
Increasing online exposure set to solidify Electra Consumer Products’ position
Smaller brands may disappear in the forecast period due to the economic fallout of the pandemic
Freestanding microwaves set to continue dominating
Table 1 Sales of Microwaves by Category: Volume 2017-2022
Table 2 Sales of Microwaves by Category: Value 2017-2022
Table 3 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 4 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 7 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 8 Distribution of Microwaves by Format: % Volume 2017-2022
Table 9 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 10 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Consumer Appliances in Israel - Industry Overview

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 14 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 17 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 18 Sales of Consumer Appliances by Category: Value 2017-2022
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 25 Sales of Small Appliances by Category: Volume 2017-2022
Table 26 Sales of Small Appliances by Category: Value 2017-2022
Table 27 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 28 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 30 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 31 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 32 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 33 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 34 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Microwaves

  • Built-in Microwaves
  • Freestanding Microwaves

Microwaves

Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.

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This report originates from Passport, our Microwaves research and analysis database.

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