Electra Consumer Products is expected to continue leading microwaves over the forecast period with its leading Sauter brand. Beyond enjoying a high positioning, the brand is likely to see higher growth in the forecast period due to its cooperation with Amazon which began in 2019.
Despite the moderate growth expected in microwaves over the forecast period, some smaller brands may disappear from the competitive landscape. Small brands have been hit the hardest by the pandemic as they do not have as many resources to help them adjust to product shortages, market cuts, and changing retailing strategies.
Freestanding microwaves will continue dominating the category in the forecast period. The popularity of such products is mainly due to local kitchen designs which typically have a designated cabinet for microwaves.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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