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Country Report

Microwaves in

Microwaves in Canada

31 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Canadians tire of microwaves

As Canadians tire microwaves, retail volume sales have suffered. Over many years, microwaves have been purchased by millions of consumers in Canada, resulting in high household penetration.

Frozen processed food affects use of and demand for microwaves

The consumption of frozen processed food has slowed down in Canada, as consumers become increasingly concerned about the potential health effects associated with these food products. In addition to the healthier eating trend, higher consumer disposable incomes diverted demand away from frozen processed food to the detriment of microwaves.

Aesthetics favour built-in microwaves

A recent study by CIBC (Canadian Imperial Bank of Commerce) shows that 48% of surveyed customers planned to renovate their home, with more millennials than baby boomers intending to do so. As part of their home renovation plans, consumers are expected to show a preference for built-in microwaves, which are perceived to provide an aesthetic approach to the kitchen area and extra counter space.

COMPETITIVE LANDSCAPE

Competition intensifies as Sears withdraws

The acquisition of GE (Mabe Canada) by Haier Group, the new GBO, has strongly improved the brand’s retail volume share performance. As a result, GE jumped from sixth in 2015 to first in 2016, and it remained the leading brand up to the end of the review period.

GE plays a strategic role in Haier’s expansion plans

The acquisition of GE (NBO: Mabe Canada) from General Electric Co is part of Haier Group’s strategy to strengthen its capability and position in Canada and North America. Haier is looking for an advertising agency to design and support creative services for its portfolio of brands, in order to reposition the manufacturer and extend its reach in the region.

Players bet on smart microwaves

Sales of smart microwaves market are predicted to grow steadily in the forecast period due to higher consumer living standards and an increased interest in connected smart appliances among millennials. High smartphone penetration and usage also favours the adoption of smart microwaves, as microwaves can be connected and monitored remotely by these devices.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Canada?
What are the major brands in Canada?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Canada - Category analysis

HEADLINES

PROSPECTS

Canadians tire of microwaves

Frozen processed food affects use of and demand for microwaves

Aesthetics favour built-in microwaves

COMPETITIVE LANDSCAPE

Competition intensifies as Sears withdraws

GE plays a strategic role in Haier’s expansion plans

Players bet on smart microwaves

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in Canada - Industry Overview

EXECUTIVE SUMMARY

Housing market hampers major appliances

Small appliances less affected by key threats

Competitors take advantage of Sears’s bankruptcy

The rise of Costco puts pressure on hypermarkets and supermarkets

Multifunctional, connected appliances set to drive growth

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Canadians tire of microwaves

Frozen processed food affects use of and demand for microwaves

Aesthetics favour built-in microwaves

COMPETITIVE LANDSCAPE

Competition intensifies as Sears withdraws

GE plays a strategic role in Haier’s expansion plans

Players bet on smart microwaves

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Canada - Category analysis

HEADLINES

PROSPECTS

Canadians tire of microwaves

Frozen processed food affects use of and demand for microwaves

Aesthetics favour built-in microwaves

COMPETITIVE LANDSCAPE

Competition intensifies as Sears withdraws

GE plays a strategic role in Haier’s expansion plans

Players bet on smart microwaves

CATEGORY DATA

Consumer Appliances in Canada - Industry Overview

EXECUTIVE SUMMARY

Housing market hampers major appliances

Small appliances less affected by key threats

Competitors take advantage of Sears’s bankruptcy

The rise of Costco puts pressure on hypermarkets and supermarkets

Multifunctional, connected appliances set to drive growth

MARKET INDICATORS

MARKET DATA

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