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Country Report

Microwaves in

Microwaves in Canada

31 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mature microwaves is expected to slow down

Microwaves in Canada is very mature with an exceptionally high penetration rate. The sales of microwaves are expected start the forecast period positive but slow down towards the end due to a general lack of innovations and interesting features.

Built-in microwaves stagnates after modest growth

Built-in microwaves which registered moderate growth in 2014 and 2016 stagnated in 2017. Built-in microwaves were driven by housing trends, especially in households that prefer modern kitchen suites as they expect the microwave to contribute to the aesthetics of the kitchen or become part of the integrated kitchen.

Increase in consumption of convenience food favours microwaves

Canadians increasingly adopt convenience food, which is easy to prepare and serve and, at the same time, is tasty and comforting. The increased multicultural population in the country also favours consumers trying out different ethnic food.

COMPETITIVE LANDSCAPE

Mabe Canada leads microwaves in Canada

The competitive landscape of microwaves in Canada is very concentrated with four major players: Mabe Canada, Panasonic, Danby Products and Sears Canada. The category was led by Mabe Canada, with its GE brand, in 2017.

Panasonic in strong contention with GE in microwaves

The Japanese manufacturing company Panasonic gained a strong foothold in microwaves in Canada. The company steadily increased its sales share year-on-year closing the gap with Mabe Canada’s GE.

Microwaves to get smarter and connected

Although microwaves tended to lag behind in terms of innovations, many players worked on new connected microwaves to make the products smart. Whirlpool planned on Wi-Fi connected microwaves to control and manage the product from a distance and included other smart functions such as “Kosher Consumer Friendly mode” for Jewish customers to ensure lights and controls do not affect their Sabbath.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Canada?
What are the major brands in Canada?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Canada - Category analysis

HEADLINES

PROSPECTS

Mature microwaves is expected to slow down

Built-in microwaves stagnates after modest growth

Increase in consumption of convenience food favours microwaves

COMPETITIVE LANDSCAPE

Mabe Canada leads microwaves in Canada

Panasonic in strong contention with GE in microwaves

Microwaves to get smarter and connected

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in Canada - Industry Overview

EXECUTIVE SUMMARY

Volume sales of consumer appliances remain positive after the recovery in 2016

Maturity and changing demographics and lifestyle result in marginal performance

Samsung Electronics and Haier America devise strategy to capture Whirlpool sales

Evolving retail landscape to put on tough show

Marginal growth is expected over the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mature microwaves is expected to slow down

Built-in microwaves stagnates after modest growth

Increase in consumption of convenience food favours microwaves

COMPETITIVE LANDSCAPE

Mabe Canada leads microwaves in Canada

Panasonic in strong contention with GE in microwaves

Microwaves to get smarter and connected

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Canada - Category analysis

HEADLINES

PROSPECTS

Mature microwaves is expected to slow down

Built-in microwaves stagnates after modest growth

Increase in consumption of convenience food favours microwaves

COMPETITIVE LANDSCAPE

Mabe Canada leads microwaves in Canada

Panasonic in strong contention with GE in microwaves

Microwaves to get smarter and connected

CATEGORY DATA

Consumer Appliances in Canada - Industry Overview

EXECUTIVE SUMMARY

Volume sales of consumer appliances remain positive after the recovery in 2016

Maturity and changing demographics and lifestyle result in marginal performance

Samsung Electronics and Haier America devise strategy to capture Whirlpool sales

Evolving retail landscape to put on tough show

Marginal growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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