Retail volume sales of microwaves in Germany are expected to continue to decline over the forecast period, mainly due to increasing uncertainty amongst German consumers and high inflation. Many Germans equipped themselves with high-end new appliances during the pandemic in 2020, which will lead to a longer replacement cycle and thus also have a negative impact on volume sales.
Over the years, microwaves have been regarded as an additional kitchen appliance, alongside the oven and hob, for briefly heating up a dish or defrosting food. However, due to increasingly powerful appliances with different features, a development can now be seen in which microwaves are also being used for baking and grilling, and have thus become greater competition for ovens.
Microwaves are often purchased online. On the one hand, this is due to the possibility of comparing prices online, as well as the fact that they are relatively compact and easy to ship.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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