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Learn moreJan 2021
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Microwaves recorded decline in 2020 following stable growth over the review period as consumers were cautious with their spending and considered their purchases due to the economic impact of the COVID-19 pandemic. They prioritised appliances perceived to be more essential, including refrigeration appliances to store stockpiled food and washing machines to take more active control of laundry.
Manufacturer innovation focused on demonstrating the versatility of microwaves and the addition of functionalities. Whirlpool Chef Plus, for instance, features 21 programmes for the optimal heating of different food dishes, as well as a Crisp & Grill function, substituting the need to fry/grill using ovens/ built-in hobs.
Whirlpool Nordic continued to lead microwaves in 2020, offering a wide selection of different types of microwaves with functions such as grilling, crisping, steaming etc, which helps it attract consumers with varying needs. Its ability to align with consumer demands for convenience and speed at the same time as meeting the desire for professional standards and healthy cooking functions also ensures its lead.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Microwaves in Sweden market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.