A recovery of the economy over the forecast period will boost demand for microwaves. While still remaining a niche product area, the consumer base will grow as more affordable brands appear and disposable incomes rise.
The continued expansion of in women in professional employment will also provide a significant boost to demand for microwaves in the forecast period, as it becomes more of a necessity to quickly prepare or heat meals. Also, an expected increase in the availability of ready meals and frozen food, will also drive growth.
Microwaves remain far from mature in Nigeria with a low penetration rate, and therefore there will be much room for growth in the forecast period. Growing awareness about the benefits of microwaves will support consumer demand.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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