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Learn moreJan 2021
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The smaller category of built-in microwaves decreased strongly in 2020 due to COVID-19 delaying residential construction projects as well as home renovation projects, as Hong Kong prioritised social distancing. Built-in models were hit particularly hard as they are essential appliances for new builds in the city.
Due in part to the category’s relative maturity, the competitive environment within microwaves in Hong Kong remained stable over the review period. Panasonic continued to lead in retail volume terms in 2020, and saw a rising share, as consumers have confidence in its brand.
Prior to 2020, built-in microwaves had been outperforming freestanding microwaves, though both had been making volume sales gains. In line with the construction of new private residential units, built-in microwaves gained popularity in Hong Kong over the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Microwaves in Hong Kong, China market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.