Microwaves is expected to remain the most dynamic category within major appliances in Morocco. Although this is partially due to the low sales base and low penetration rate, this projection is also based on the growing demand for convenience.
As Morocco’s economy improves, this should provide an additional boost to sales of non-essential products including microwaves. Microwaves are likely to be particularly appealing to those consumers living in small, urban apartments and who maybe lack cooking skills.
Manufacturer and retailer activities are expected to revolve around discounts and promotions over the forecast period as they look to drive interest in microwaves. One sales strategy which is likely to be used is product bundling, whereby microwaves are bundled with refrigeration appliances, televisions, and other consumer appliances.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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