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Country Report

Microwaves in

Microwaves in Singapore

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of built-in microwaves fall sharply as far fewer new homes are built in 2020

While sales of microwaves declined due to the impact of the COVID-19 pandemic during 2020, built-in microwaves registered far steeper sales declines than freestanding microwaves. The principal reason for this is that most of the built-in microwaves sold in Singapore are pre-installed in the kitchens of brand new apartments.

Sales declines moderated by the widening offer of microwaves via online channels

As in many categories of consumer appliances, one of the major influences on the negative performance recorded in microwaves during 2020 was the government-mandated closure of all electronics and appliance specialist retailers and home and garden specialist retailers for an extended period during the initial stages of the COVID-19 pandemic. However, this was in not as strong a negative influence on category sales as it was in other categories of major appliances as consumers are more likely to be prepared to buy a microwave online than other types of major appliances.

The category leaders maintain their strong positions via marketing and innovation

No major changes were seen in the competitive environment in microwaves in 2020 as the leading players all maintained their volume shares or, in some cases, experienced merely marginal declines. Panasonic emerged from 2020 as the strong leader in the category, with its robust sales placing it some distance ahead of second-placed Sharp.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Singapore?
What are the major brands in Singapore?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of built-in microwaves fall sharply as far fewer new homes are built in 2020

Sales declines moderated by the widening offer of microwaves via online channels

The category leaders maintain their strong positions via marketing and innovation

RECOVERY AND OPPORTUNITIES

Strong sales recovery to be based on rising demand for freestanding microwaves

Concerns over limited space in compact new apartments to favour microwaves

Energy efficiency set to become a major battleground in microwaves

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 10 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Consumer Appliances in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Microwaves in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of built-in microwaves fall sharply as far fewer new homes are built in 2020

Sales declines moderated by the widening offer of microwaves via online channels

The category leaders maintain their strong positions via marketing and innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of built-in microwaves fall sharply as far fewer new homes are built in 2020

Sales declines moderated by the widening offer of microwaves via online channels

The category leaders maintain their strong positions via marketing and innovation

RECOVERY AND OPPORTUNITIES

Strong sales recovery to be based on rising demand for freestanding microwaves

Concerns over limited space in compact new apartments to favour microwaves

Energy efficiency set to become a major battleground in microwaves

CATEGORY DATA

Consumer Appliances in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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