Microwaves in Singapore

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Microwaves industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Microwaves industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Microwaves in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Microwaves in Singapore?
  • Which are the leading brands in Singapore?
  • How are products distributed in Singapore?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Microwaves in Singapore - Category analysis

KEY DATA FINDINGS

Slow but stable growth for microwaves, pushing players to continue innovating
Completion of housing projects to further drive growth of the category
Freestanding microwaves drive category growth
Factors that add value will be key for players to differentiate from competitors
Retail e-commerce strengthens position as distribution channel for microwaves
Table 1 Sales of Microwaves by Category: Volume 2017-2022
Table 2 Sales of Microwaves by Category: Value 2017-2022
Table 3 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 4 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 7 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 8 Distribution of Microwaves by Format: % Volume 2017-2022
Table 9 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 10 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

Consumer Appliances in Singapore - Industry Overview

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What’s next for consumer appliances?
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 15 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 16 Sales of Consumer Appliances by Category: Value 2017-2022
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 23 Sales of Small Appliances by Category: Volume 2017-2022
Table 24 Sales of Small Appliances by Category: Value 2017-2022
Table 25 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 26 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 28 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 29 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 30 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 31 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 32 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 41 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Microwaves

  • Built-in Microwaves
  • Freestanding Microwaves

Microwaves

Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.

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This report originates from Passport, our Microwaves research and analysis database.

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