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Country Report

Microwaves in

Microwaves in the US

35 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer focus on health and wellness adversely impacts microwaves

Healthier lifestyles are being adopted by many US consumers due to concerns about obesity, food intolerances and chronic illnesses such as heart disease and diabetes. Because food is such a critical component of a healthy lifestyle, the kitchen has become a natural springboard for the health and wellness movement.

Microwaves lag behind other major appliances in terms of built-in connectivity

Microwaves lag behind other major appliances in terms of built-in connectivity. There are a number of potential reasons for this.

COMPETITIVE LANDSCAPE

Hon Hai becomes the leading domestic producer

In August 2016, the Taiwanese-based Hon Hai Precision Industry Co, which is still better known in the US by its alternative name, Foxconn Technology Group, completed its acquisition of the struggling Japanese electronics manufacturer Sharp. This immediately gave Hon Hai a ranking of second in microwaves in the US.

“Smart” microwaves appear in the premium segment

Thus far, microwaves with built-in connectivity or other more advanced “smart” features have not had much of an impact in the US. Some manufacturers, however, feel this is about to change.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in USA?
What are the major brands in USA?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in the US - Category analysis

HEADLINES

PROSPECTS

Consumer focus on health and wellness adversely impacts microwaves

Microwaves lag behind other major appliances in terms of built-in connectivity

COMPETITIVE LANDSCAPE

Hon Hai becomes the leading domestic producer

“Smart” microwaves appear in the premium segment

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Smart assistant speakers drive interest in connected appliances

US takes a protectionist approach to major appliances

Sears in crisis

Internet retailing continues to expand

Specific factors to drive demand in certain small appliance categories

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Consumer focus on health and wellness adversely impacts microwaves

Microwaves lag behind other major appliances in terms of built-in connectivity

COMPETITIVE LANDSCAPE

Hon Hai becomes the leading domestic producer

“Smart” microwaves appear in the premium segment

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in the US - Category analysis

HEADLINES

PROSPECTS

Consumer focus on health and wellness adversely impacts microwaves

Microwaves lag behind other major appliances in terms of built-in connectivity

COMPETITIVE LANDSCAPE

Hon Hai becomes the leading domestic producer

“Smart” microwaves appear in the premium segment

CATEGORY DATA

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Smart assistant speakers drive interest in connected appliances

US takes a protectionist approach to major appliances

Sears in crisis

Internet retailing continues to expand

Specific factors to drive demand in certain small appliance categories

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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