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Country Report
Microwaves in
USA
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Microwaves in the US
Jan 2020
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Executive Summary
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PROSPECTS
Built-in products coming into their own, with microwave drawers increasingly being seen
With the trend towards urbanisation and smaller living spaces continuing to be seen in the US, there is an increased focus on space saving, especially when it comes to the kitchen. Counter space is often sacrificed in exchange for more living area and replaced with centre islands.
Smart models slowly gaining traction
Smart microwaves were first introduced on a small scale in 2018, but did not gain any real traction until 2019. One main hurdle that manufacturers have had and that is common to many smart appliances, is making the case to consumers that the added features are actually useful to them.
COMPETITIVE LANDSCAPE
Haier holds on to the top spot it took off Sharp Electronics a year earlier
Haier continued to lead in microwaves in 2019, after having taken over the top spot from Sharp Electronics in 2018. The gap between the top two is much closer than in the other major appliances categories.
Amazon enters microwaves
Amazon was a surprise entrant to the microwaves category in late 2018 with an Alexa-enabled smart countertop microwave. Amazon believed that users were foregoing the more complicated settings when preparing food in their microwaves and were thus missing out on many of the benefits and qualities the devices had to offer.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Microwaves in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Microwaves in USA?
- What are the major brands in USA?
- How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
- Has there been a shift from freestanding microwaves to built-in microwaves?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Appliances market research database.
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Microwaves in the US - Category analysis
HEADLINES
PROSPECTS
Built-in products coming into their own, with microwave drawers increasingly being seen
Smart models slowly gaining traction
COMPETITIVE LANDSCAPE
Haier holds on to the top spot it took off Sharp Electronics a year earlier
Amazon enters microwaves
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2014-2019Table 2 Sales of Microwaves by Category: Value 2014-2019
Table 3 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 4 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 7 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 8 Distribution of Microwaves by Format: % Volume 2014-2019
Table 9 Production of Microwaves: Total Volume 2014-2019
Table 10 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 11 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Consumer Appliances in the US - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances continues to grow in volume sales terms
Economic challenges and multifunctionality impact the industry
Korean players hit by price rises due to tariffs
Department stores share being hit by closure of Sears outlets
Slow growth expected over the forecast period
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2014-2019Table 19 Sales of Consumer Appliances by Category: Value 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 26 Sales of Small Appliances by Category: Volume 2014-2019
Table 27 Sales of Small Appliances by Category: Value 2014-2019
Table 28 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 32 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 34 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 35 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research SourcesConsumer Appliances in the US - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances continues to grow in volume sales terms
Economic challenges and multifunctionality impact the industry
Korean players hit by price rises due to tariffs
Department stores share being hit by closure of Sears outlets
Slow growth expected over the forecast period
MARKET INDICATORS
Table 48 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019Table 49 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 50 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 51 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 52 Sales of Consumer Appliances by Category: Volume 2014-2019Table 53 Sales of Consumer Appliances by Category: Value 2014-2019
Table 54 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 55 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 56 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 57 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 58 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 59 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 60 Sales of Small Appliances by Category: Volume 2014-2019
Table 61 Sales of Small Appliances by Category: Value 2014-2019
Table 62 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 63 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 65 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 66 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 67 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 68 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 69 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 70 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 71 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 72 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 74 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 75 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 76 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 77 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 78 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 79 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 80 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 2 Research SourcesConsumer Appliances in the US - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances continues to grow in volume sales terms
Economic challenges and multifunctionality impact the industry
Korean players hit by price rises due to tariffs
Department stores share being hit by closure of Sears outlets
Slow growth expected over the forecast period
MARKET INDICATORS
Table 82 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019Table 83 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 84 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 85 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 86 Sales of Consumer Appliances by Category: Volume 2014-2019Table 87 Sales of Consumer Appliances by Category: Value 2014-2019
Table 88 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 89 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 90 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 91 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 92 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 93 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 94 Sales of Small Appliances by Category: Volume 2014-2019
Table 95 Sales of Small Appliances by Category: Value 2014-2019
Table 96 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 97 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 98 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 99 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 100 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 101 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 102 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 103 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 104 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 105 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 106 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 107 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 108 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 109 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 110 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 111 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 112 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 113 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 114 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 115 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 3 Research SourcesConsumer Appliances in the US - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances continues to grow in volume sales terms
Economic challenges and multifunctionality impact the industry
Korean players hit by price rises due to tariffs
Department stores share being hit by closure of Sears outlets
Slow growth expected over the forecast period
MARKET INDICATORS
Table 116 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019Table 117 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 118 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 119 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 120 Sales of Consumer Appliances by Category: Volume 2014-2019Table 121 Sales of Consumer Appliances by Category: Value 2014-2019
Table 122 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 123 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 124 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 125 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 126 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 127 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 128 Sales of Small Appliances by Category: Volume 2014-2019
Table 129 Sales of Small Appliances by Category: Value 2014-2019
Table 130 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 131 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 132 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 133 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 134 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 135 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 136 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 137 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 138 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 139 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 140 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 141 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 142 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 143 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 144 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 145 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 146 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 147 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 148 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 4 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Microwaves in Argentina | Feb 2020
- Microwaves in Australia | Dec 2019
- Microwaves in Austria | Feb 2020
- Microwaves in Brazil | Jan 2020
- Microwaves in Canada | Feb 2020
- Microwaves in Chile | Jan 2020
- Microwaves in China | Dec 2019
- Microwaves in Colombia | Jan 2020
- Microwaves in Denmark | Jan 2020
- Microwaves in Egypt | Jan 2020
- Microwaves in France | Dec 2019
- Microwaves in Germany | Dec 2019
- Microwaves in Greece | Jan 2020
- Microwaves in Hong Kong, China | Feb 2019
- Microwaves in Hong Kong, China | Jan 2020
- Microwaves in Hungary | Jan 2020
- Microwaves in India | Jan 2020
- Microwaves in Indonesia | Dec 2019
- Microwaves in Israel | Jan 2020
- Microwaves in Italy | Dec 2019
- Microwaves in Japan | Dec 2019
- Microwaves in Malaysia | Jan 2020
- Microwaves in Mexico | Jan 2020
- Microwaves in Morocco | Jan 2020
- Microwaves in Nigeria | Jan 2020
- Microwaves in Norway | Feb 2020
- Microwaves in Poland | Jan 2020
- Microwaves in Portugal | Jan 2020
- Microwaves in Romania | Jan 2020
- Microwaves in Russia | Dec 2019
- Microwaves in Saudi Arabia | Jan 2020
- Microwaves in Singapore | Jan 2020
- Microwaves in South Africa | Jan 2020
- Microwaves in South Korea | Jan 2020
- Microwaves in Spain | Dec 2019
- Microwaves in Sweden | Jan 2020
- Microwaves in Taiwan | Jan 2020
- Microwaves in Thailand | Jan 2020
- Microwaves in the Czech Republic | Jan 2020
- Microwaves in the Netherlands | Jan 2020
- Microwaves in the Philippines | Jan 2020
- Microwaves in the United Arab Emirates | Jan 2020
- Microwaves in the United Kingdom | Jan 2020
- Microwaves in Turkey | Jan 2020
- Microwaves in Ukraine | Jan 2020
- Microwaves in Venezuela | Feb 2019
- Microwaves in Vietnam | Jan 2020
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Country Reports
- Microwaves in Argentina | Feb 2020
- Microwaves in Australia | Dec 2019
- Microwaves in Austria | Feb 2020
- Microwaves in Brazil | Jan 2020
- Microwaves in Canada | Feb 2020
- Microwaves in Chile | Jan 2020
- Microwaves in China | Dec 2019
- Microwaves in Colombia | Jan 2020
- Microwaves in Denmark | Jan 2020
- Microwaves in Egypt | Jan 2020
- Microwaves in France | Dec 2019
- Microwaves in Germany | Dec 2019
- Microwaves in Greece | Jan 2020
- Microwaves in Hong Kong, China | Feb 2019
- Microwaves in Hong Kong, China | Jan 2020
- Microwaves in Hungary | Jan 2020
- Microwaves in India | Jan 2020
- Microwaves in Indonesia | Dec 2019
- Microwaves in Israel | Jan 2020
- Microwaves in Italy | Dec 2019
- Microwaves in Japan | Dec 2019
- Microwaves in Malaysia | Jan 2020
- Microwaves in Mexico | Jan 2020
- Microwaves in Morocco | Jan 2020
- Microwaves in Nigeria | Jan 2020
- Microwaves in Norway | Feb 2020
- Microwaves in Poland | Jan 2020
- Microwaves in Portugal | Jan 2020
- Microwaves in Romania | Jan 2020
- Microwaves in Russia | Dec 2019
- Microwaves in Saudi Arabia | Jan 2020
- Microwaves in Singapore | Jan 2020
- Microwaves in South Africa | Jan 2020
- Microwaves in South Korea | Jan 2020
- Microwaves in Spain | Dec 2019
- Microwaves in Sweden | Jan 2020
- Microwaves in Taiwan | Jan 2020
- Microwaves in Thailand | Jan 2020
- Microwaves in the Czech Republic | Jan 2020
- Microwaves in the Netherlands | Jan 2020
- Microwaves in the Philippines | Jan 2020
- Microwaves in the United Arab Emirates | Jan 2020
- Microwaves in the United Kingdom | Jan 2020
- Microwaves in Turkey | Jan 2020
- Microwaves in Ukraine | Jan 2020
- Microwaves in Venezuela | Feb 2019
- Microwaves in Vietnam | Jan 2020