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Country Report

Microwaves in

Microwaves in the US

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

After slow first half, sales stronger in third quarter, but full-year volumes down

The market for microwaves in 2020 has been unusual to say the least. The first half of the year saw dramatic falls in availability of the devices as demand outpaced supply quickly in the early stages of the pandemic, leading to shortages.

Multifunction devices bring versatility to the counter-top space

Multifunction microwaves offer more versatility in terms of cooking methods than their conventional counterparts. The units can combine microwave energy with an air fryer, a grill, a steamer, or convection heating depending on the model.

Competitive landscape remains largely unchanged as all affected by supply woes

The top five players in microwaves remained unchanged in 2020. The leading producer, Haier Group, maintained its lead over Sharp Electronics Corp.

Panasonic NN-DF386

The combination microwave-grill-oven Panasonic DF386 is a little slower than some microwaves, but what it lacks in speed it makes up for in precision. The Panasonic NN-DF386 comes with a Pana-crunch pan and an enamel tray for use with the oven or grill, and has seven auto-weight programmes for popular foods: chilled quiche, frozen potato products, pastry items, chilled pizza, frozen pizza, gratin potato and gratin pasta.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in USA?
What are the major brands in USA?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

After slow first half, sales stronger in third quarter, but full-year volumes down

Multifunction devices bring versatility to the counter-top space

Competitive landscape remains largely unchanged as all affected by supply woes

Panasonic NN-DF386

Chart 1 Panasonic NN-DF386

RECOVERY AND OPPORTUNITIES

Success over the forecast period depends on consumer engagement

Pandemic provides an opening for smart devices

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Production of Microwaves: Total Volume 2015-2020
Table 10 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 11 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Microwaves in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

After slow first half, sales stronger in third quarter, but full-year volumes down

Multifunction devices bring versatility to the counter-top space

Competitive landscape remains largely unchanged as all affected by supply woes

Panasonic NN-DF386

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

After slow first half, sales stronger in third quarter, but full-year volumes down

Multifunction devices bring versatility to the counter-top space

Competitive landscape remains largely unchanged as all affected by supply woes

Panasonic NN-DF386

RECOVERY AND OPPORTUNITIES

Success over the forecast period depends on consumer engagement

Pandemic provides an opening for smart devices

CATEGORY DATA

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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