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Country Report

Microwaves in

Microwaves in the US

35 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Connectivity comes to microwaves, but they still lag behind all other major appliances

After lagging behind all other major appliances, microwaves are beginning to show the capabilities consumers can expect from a device integrated with smart technology. Connected microwaves possess some of the standard features common to almost all smart appliances, such as compatibility with Amazon’s Alexa and the Google Assistant, smartphone control to start and stop cooking cycles, and alerts when food is finished.

Technology not worth the extra cost

Additionally, some view the Scan-to-Cook technology as redundant and not time-saving, citing that it takes just as many steps (if not more) to open an app and scan a barcode as it does to read the box and enter the cooking time. When taking into account the increased price tag that will accompany the advanced technology, it is not difficult to see why the category is behind other major appliances.

Prices shield microwaves from possible greater economic troubles

Unlike other major appliances, microwaves would be minimally affected by a slowdown in the housing market. As ambiguity hangs in the air about the US housing market and reports continue to indicate a slowdown in the future, most major appliances will feel the effects.

COMPETITIVE LANDSCAPE

Haier Group leads microwaves

With the 2016 acquisition of GE, Haier Group became the second largest major appliance manufacturer overnight. Within microwaves, Haier Group led in 2018 ahead of Sharp Electronics, which had been acquired by Hon-Hai a few years previously.

GE and Whirlpool offer smart microwaves

Microwaves, as a category, has been the slowest of all those covering major appliances to adopt connective technology. This looked to be changing in 2018.

Price the main differentiator

The GE smart microwave is a countertop unit that is essentially identical (down to the name: the GE Smart Countertop Microwave with Scan-to-Cook technology), with the only significant difference being the price. Whirlpool’s built-in version is approximately USD400 more than GE’s countertop unit.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in USA?
What are the major brands in USA?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in the US - Category analysis

HEADLINES

PROSPECTS

Connectivity comes to microwaves, but they still lag behind all other major appliances

Technology not worth the extra cost

Prices shield microwaves from possible greater economic troubles

COMPETITIVE LANDSCAPE

Haier Group leads microwaves

GE and Whirlpool offer smart microwaves

Price the main differentiator

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records volume growth amidst a year of challenges

US economic outlook clouds the outlook for growth

Consumers prioritise fundamental technological improvements and multifunctional features for appliances

Trade wars and tariffs impact the category

Slight growth expected over the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Connectivity comes to microwaves, but they still lag behind all other major appliances

Technology not worth the extra cost

Prices shield microwaves from possible greater economic troubles

COMPETITIVE LANDSCAPE

Haier Group leads microwaves

GE and Whirlpool offer smart microwaves

Price the main differentiator

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in the US - Category analysis

HEADLINES

PROSPECTS

Connectivity comes to microwaves, but they still lag behind all other major appliances

Technology not worth the extra cost

Prices shield microwaves from possible greater economic troubles

COMPETITIVE LANDSCAPE

Haier Group leads microwaves

GE and Whirlpool offer smart microwaves

Price the main differentiator

CATEGORY DATA

Consumer Appliances in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records volume growth amidst a year of challenges

US economic outlook clouds the outlook for growth

Consumers prioritise fundamental technological improvements and multifunctional features for appliances

Trade wars and tariffs impact the category

Slight growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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