With fears of an economic recession looming in the forecast period, consumers may look to reduce their discretionary spending on dining out and food delivery, and choose to exercise frugality and prepare meals at home, increasing the reliance on kitchen appliances such as microwaves. Continued hybrid working policies will also contribute to high usage of microwaves in the next five years.
Food preparation habits have stuck even as consumers are increasingly gathering together socially outside the home as pandemic restrictions are lifted, according to Euromonitor International’s Voice of the Consumer: Lifestyles Survey. Cooking and baking remain the primary methods of food preparation, with 34% of survey respondents reporting cooking or baking daily in 2022, seeing no change from the previous year.
In the premium space, consumer demand for customisable designs in terms of material and size has driven sales in kitchen appliances, rather than the smart features currently available in the market. Consumers looking to maximise the space efficiency of their kitchen may look to purchase a low-profile microwave that allows for greater cabinet space.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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