Microwaves is projected to see slower growth in retail volume terms over the forecast period. Although the participation of women in the workforce will continue to rise, the positive effect of this on demand for microwaves will likely be offset in large part by a significant decline in the country’s expatriate population as part of the government’s Vision 2030 programme.
Advances in technology and the emergence of smart homes are aiding in the proliferation of smart appliances, including smart microwaves. These microwaves can be connected to the user's smartphone and monitored and controlled remotely.
In the context of consumer appliances, microwaves are particularly well suited to e-commerce, as they are relatively small and generally do not require installation. E-commerce saw its distribution share more than double between 2020 and 2022, driven by the impact of the COVID-19 pandemic on consumer shopping behaviour.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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