With gas and electricity costs skyrocketing since Russia’s invasion of Ukraine, Italian consumers are extremely wary about their energy usage and the size of their bills. Compared to many other European countries, Italy faces higher energy costs with its use of renewable energy sources remaining limited.
In Italy, meal preparation and housekeeping continue to be firmly placed on women’s shoulders. However, there are signs that this is changing, with increasing attention being put on gender parity with brands using communications to foster the idea of men using different appliances around the home.
E-commerce and appliances and electronics specialists account for a large share of sales of microwaves in Italy, with consumers often happy to purchase these appliances without first receiving any advice. This will be an important factor to be taken into consideration by players operating within this area, given that store visits will likely become less frequent over the forecast period as more consumers shop online.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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