Microwaves is predicted to experience stable growth over the forecast period, partly supported by rising demand for convenient ready meals. On the other hand, many local consumers are set to purchase microwaves to heat up leftovers as the trend for home cooking is expected to remain prevalent into the forecast period.
Price is set to be one of the major drivers of stronger volume sales for microwaves over the forecast period, both from the supply and demand side. Considering the rise in overall inflation, the cost of raw materials has also increased for manufacturers, resulting in higher unit prices for consumers.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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