Both retail volume and constant value sales of microwaves will decline throughout the forecast period. Amid a slowdown in the housing market, demand for built-in microwaves will be particularly weak, with the growing popularity of air fryers also playing a role to an extent.
As they seek to boost demand, players are likely to boost their investment in innovation, with new functionalities in terms of grilling, baking, steaming, frying, keeping food warm and power defrost likely to grow in popularity, particularly among single and two-person households. This will add to the appeal of a microwave being more affordable than a large cooking appliance, such as an oven or hob.
The perceived generic nature of microwaves has helped to make them a popular online purchase, with the share of this channel more than doubling in 2020 amid pandemic restrictions and continuing to expand in 2021 and 2022 even after they were significantly eased. Local consumers, particularly younger ones, are becoming increasingly comfortable purchasing products like microwaves online.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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