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Country Report

Microwaves in

Microwaves in Spain

34 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The use of microwaves to cook complete meals is rising

Microwaves are increasingly popular within Spanish households. Their affordable prices, around EUR124, make them easy to be substituted in case of damage and they are almost considered as commodities.

Spaniards are increasingly opting for ready meals

Ready meals in Spain are becoming more popular. Retail volume sales have grown since 2011 by an amount that equals the second-biggest rise among the big Western European markets.

Built-in microwaves grows the faster

Over the forecast period, built-in microwaves is set to grow faster than freestanding microwaves because of the low sales base and the expected reactivation of new building construction. Indeed, it is increasingly becoming popular to install a built-in microwave in the kitchen together with an oven.

COMPETITIVE LANDSCAPE

LG remains the category leader

LG ranked first within microwaves in 2017. It has a wide range of products at different price points.

Sharp boosts its presence

At the end of 2017 and the start of 2018, one of the main microwaves brands, Sharp, was looking to strengthen its position in the Spanish market. As its agreement with the Turkish manufacturer Vestel concluded in 2014, the brand plans to sign a new distribution agreement in Spain to strengthen its presence through Spanish retailers.

Premiumisation is achieved through multifunctionality

There is a clear trend towards multifunctionality in microwaves; for example, combination microwaves with oven functionality. A Wi-Fi connection feature may be added to the already popular programmed recipe function.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Spain?
What are the major brands in Spain?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Spain - Category analysis

HEADLINES

PROSPECTS

The use of microwaves to cook complete meals is rising

Spaniards are increasingly opting for ready meals

Built-in microwaves grows the faster

COMPETITIVE LANDSCAPE

LG remains the category leader

Sharp boosts its presence

Premiumisation is achieved through multifunctionality

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in Spain - Industry Overview

EXECUTIVE SUMMARY

Demand for consumer appliances continues to recover

Substitution process and high interest in cooking drive growth

Manufacturers reorganise their portfolios to gain competitiveness

Using internet retailing is a good growth strategy

Stabilisation and premiumisation to define forecast period sales

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in Spain

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Executive Summary

New Report Guarantee

PROSPECTS

The use of microwaves to cook complete meals is rising

Spaniards are increasingly opting for ready meals

Built-in microwaves grows the faster

COMPETITIVE LANDSCAPE

LG remains the category leader

Sharp boosts its presence

Premiumisation is achieved through multifunctionality

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Spain - Category analysis

HEADLINES

PROSPECTS

The use of microwaves to cook complete meals is rising

Spaniards are increasingly opting for ready meals

Built-in microwaves grows the faster

COMPETITIVE LANDSCAPE

LG remains the category leader

Sharp boosts its presence

Premiumisation is achieved through multifunctionality

CATEGORY DATA

Consumer Appliances in Spain - Industry Overview

EXECUTIVE SUMMARY

Demand for consumer appliances continues to recover

Substitution process and high interest in cooking drive growth

Manufacturers reorganise their portfolios to gain competitiveness

Using internet retailing is a good growth strategy

Stabilisation and premiumisation to define forecast period sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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