The situation in Poland’s eastern neighbour Ukraine is expected to have some impact on sales of microwaves during the early stages of the forecast period. While the flow of immigrants crossing the border from Ukraine into Poland to escape the conflict has slowed down substantially since the early days of the Russian Federation’s invasion of the country, there are still significant numbers of people arriving in Poland from Ukraine start a new life, even if this is likely to be only a temporary situation until the conflict in Ukraine is resolved to the extent that Ukrainian people living in Poland feel safe to return home.
While microwaves is not a category of consumer appliances that has traditionally been known for high levels of innovation, the forecast period is expected to see new models being launched in the category, especially new built-in models with advanced features and functions that maximise the convenience that the appliances represent. As these types of more advanced microwaves tend to carry higher unit prices, manufacturers that bet on innovation will be able to justify the higher prices they are charging for their more sophisticated appliances by reference to key functions and features that make their microwaves more convenient than standard models.
During the forecast period, the prevailing trends in Poland’s packaged food and consumer foodservice industries are expected to provide support for sales growth in microwaves as these appliances are most commonly used to heat or reheat food that is otherwise ready-to-eat. The already high popularity of ready meals and deliveries of preprepared food increased during the pandemic and this combined with the trend towards subscriptions to companies that deliver healthy meals and/or ingredients for preparing healthy meals among consumers that want to lose weight diet to have a positive impact on demand for microwaves.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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