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Microwaves in Argentina

January 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Microwaves industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Microwaves industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Microwaves in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Microwaves in Argentina?
  • Which are the leading brands in Argentina?
  • How are products distributed in Argentina?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Microwaves in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health concerns about microwaves are enhanced by COVID-19, further challenging the category
Mini electric ovens continue to replace microwaves
New San maintains company lead thanks to multiple brand portfolio, but still fails to gain a top brand place

RECOVERY AND OPPORTUNITIES

Microwaves shielded from international logistics and currency depreciation issues thanks to domestic production
Unhealthy image of microwaves will continue to pose a challenge to growth
Marketing strategies to be reshaped to focus on health and wellness trends

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2015-2020 Table 2 Sales of Microwaves by Category: Value 2015-2020 Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020 Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020 Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020 Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020 Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020 Table 8 Distribution of Microwaves by Format: % Volume 2015-2020 Table 9 Production of Microwaves: Total Volume 2015-2020 Table 10 Forecast Sales of Microwaves by Category: Volume 2020-2025 Table 11 Forecast Sales of Microwaves by Category: Value 2020-2025 Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025 Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Consumer Appliances in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 19 Sales of Consumer Appliances by Category: Value 2015-2020 Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 26 Sales of Small Appliances by Category: Volume 2015-2020 Table 27 Sales of Small Appliances by Category: Value 2015-2020 Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Microwaves research and analysis database.

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