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Learn moreJan 2021
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Microwaves was already a challenged category, and this has been further emphasised by COVID-19 in 2020. Whilst microwaves revolutionised kitchen appliances in Argentina in the 1990s and the category has a high penetration in the country, there is a growing concern about the potentially harmful effects of cooking or heating food in these devices.
Microwaves also face ongoing competition from mini electric ovens. Due to the shape, size and functions of mini electric ovens, a greater number of consumers are choosing them as a main substitute to microwaves.
New San SA maintains its lead in microwaves in company terms in 2020, although in brand terms BGH (BGH SA) leads, followed by Samsung (Samsung Electronics Argentina SA), before New San’s Atma, Philco, Sanyo and Panasonic brands. New San gains its overall company lead due to the multiple brands in its portfolio, even though they individually hold smaller shares than the leading brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Microwaves in Argentina market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.