Panasonic’s new microwave, described above, is an example of customisation, which can also be referred to as personalisation. The customer needs the right hardware to be able to add functions, but more can easily be installed.
Microwaves may be one of the “smartest“ appliances in the house, but their smartness is quite limited at the moment. Is adding menus really smart enough? Is it satisfying for consumers to pay extra for the network chip for Wi-Fi models only to have additions to the menu, that not many will frequently use? The answer is an apparent no.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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