Freestanding microwaves is set to remain by far the largest category of microwaves in the Czech Republic flagging demand for microwave generally is expected to result in volume sales of freestanding microwaves declining over the course of the forecast period. The hassle penetration of microwaves in the Czech Republic is already relatively high and this leaves little room for growth due to demand for microwaves already being relatively mature.
The currently low hassle penetration of built-in microwaves in comparison with freestanding microwaves means that volume sales growth in microwaves during the forecast period is likely to come from the far less mature category of built-in microwaves rather than freestanding microwaves. While built-in microwaves remain quite unpopular in the Czech Republic, these appliances offer consumers the opportunity to save space, making the built-in format more appealing than freestanding to those consumers who are willing to invest in such appliances.
Aesthetic design has not traditionally been a major demand factor in microwaves in the Czech Republic. However, during the forecast period it is expected to play an increasingly important role in the category as consumers increasingly want an integrated style theme in their kitchens.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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