Retail volume sales of microwaves will continue to exhibit strong growth throughout the forecast period as population growth, urbanisation and ever busier consumer lifestyles drive growth. In addition, there is anticipated to be a post-pandemic and post-inflation economic recovery, which will boost consumer confidence.
Electronics and appliance specialist retailers will continue to dominate the distribution of microwaves throughout the forecast period, but e-commerce will continue to grow in importance as a distribution channel. Local consumers are becoming increasingly comfortable shopping online, and retail chains are now paying more attention to this channel.
Microwaves with inverter technology were launched in Egypt during the second half of the review period, but they have yet to make much of an impact. This is likely to change during the forecast period because microwaves with inverter technology are more energy efficient than conventional models, and electricity prices increased significantly in Egypt during the latter part of the review period.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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