Continuing the trend seen in most years of the review period, microwaves is expected to continue to see its sales fall in the forecast period, although the rate of decline is expected to accelerate. Microwaves have traditionally been used in India mainly for reheating food or baking.
According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, around half (51%) of respondents agree that they are looking for ways to simplify their life. With high vaccination coverage, the falling number of active COVID-19 cases, and the easing of social distancing, this is leading to the return of busier lifestyles for consumers.
Much like large cooking appliances, built-in microwaves faces the challenge of limited consumer awareness, lack of affordability, and the structure of Indian kitchens. Most Indian kitchens are small, and are not constructed to have built-in appliances installed, thus consumers continue to prefer freestanding appliances which can be moved and adjusted as and when needed.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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