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Country Report

Microwaves in

Microwaves in Indonesia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Mixed impact of COVID-19 results in relatively moderate sales decline in 2020

COVID-19 had a mixed impact on sales of microwaves during 2020 as the adverse economic impact of the pandemic more than balanced out the increasing demand for microwaves due to the Indonesian population spending much more of their time at home. Generally, microwaves are not considered to be essential appliances in the kitchens of Indonesian homes and this placed pressure on demand during 2020 due to the generally negative economic outlook that emerged from the COVID-19 situation.

Microwaves remains a marginal category of major appliances

Microwaves generally are not very popular in Indonesia and the penetration rate in the category remained below 2% in 2020. Microwaves are mainly owned by more affluent middle- and high-income households and the majority of consumers continue to heat and reheat food using a saucepan or frying pan on the hob.

Category players turn to innovation in response to pressures caused by COVID-19

With sales of microwaves under pressure during 2020 due to the adverse economic environment that has unfolded over the course of the year in the wake of the COVID-19 pandemic, some of the leading international brands in the category turned to innovation to make their brands stand out and encourage sales. Electrolux for instance focused heavily on promoting its new EMS3082CR 30-litre tabletop microwave, which has innovative air cooking functions.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Indonesia?
What are the major brands in Indonesia?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mixed impact of COVID-19 results in relatively moderate sales decline in 2020

Microwaves remains a marginal category of major appliances

Category players turn to innovation in response to pressures caused by COVID-19

RECOVERY AND OPPORTUNITIES

A rapid and robust recovery of sales slated for microwaves

Innovation and sophistication set to remain major influences on premium sales

Basic models that cater to price-sensitive consumers set to dominate sales

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 10 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Consumer Appliances in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Microwaves in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Mixed impact of COVID-19 results in relatively moderate sales decline in 2020

Microwaves remains a marginal category of major appliances

Category players turn to innovation in response to pressures caused by COVID-19

Samples

Overview

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Table of Contents

Microwaves in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mixed impact of COVID-19 results in relatively moderate sales decline in 2020

Microwaves remains a marginal category of major appliances

Category players turn to innovation in response to pressures caused by COVID-19

RECOVERY AND OPPORTUNITIES

A rapid and robust recovery of sales slated for microwaves

Innovation and sophistication set to remain major influences on premium sales

Basic models that cater to price-sensitive consumers set to dominate sales

CATEGORY DATA

Consumer Appliances in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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