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Country Report

Microwaves in

Microwaves in France

33 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for combined microwave ovens sustains growth

Since late 2016, equipment upgrading and renewals in favour of combined microwave ovens have been the biggest drivers of volume growth. On the one hand, householders increasingly prefer the multi-functional features of these appliances to microwave-only alternatives, and in certain instances, a quality advanced microwave oven saves the user from being equipped with a separate oven.

Consumers are reassured about microwaves

Clinical research and publications, which appeared in various media towards the end of the review period, helped to dissipate mistaken perceptions and negative images associated with microwaves in France. For instance, the Belgian Foundation Against Cancer (Fondation Contre le Cancer) openly concluded that the carcinogenic risks associated with the use of microwaves are unfounded.

Manufacturers to beef up connectivity features

Volume sales of connected microwaves record robust growth in 2018 and achieved a significant volume share of overall sales. Such smart appliances are bringing much value to users insofar as they provide a spectrum of technical possibilities that fit into modern lifestyles, with distance-controlled, nutritional quotient display, recipe proposals and personalised cooking instructions being among the most common.

COMPETITIVE LANDSCAPE

Samsung increases its leadership

In 2018, the brand Samsung recorded robust volume growth and held a strong leading position within microwaves. Apart from the year-round rebates offered on quality Samsung models, the brand also benefited from the difficulties of Whirlpool France amid the closure of its Amiens production unit, which negatively impacted its brand image.

Vestel revives the appeal for Sharp

Following the takeover of a licensing partnership with Sharp, Turkish-based Vestel has been investing heavily in revamping and relaunching consumer appliances branded Sharp in Europe and France. An investment package of over EUR100 million began in the third quarter of 2017, which resulted in the launch of a sleekly designed quality range of equipment in mid-2018.

Competition heats up as new brands step in

Just as within large cooking appliances, perhaps one of the most significant developments in the competitive landscape of microwaves over the 2016-2018 period was the arrival of new brands. Schneider and KitchenAid are the two most notable and have reached significant volume shares.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in France?
What are the major brands in France?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in France - Category analysis

HEADLINES

PROSPECTS

Demand for combined microwave ovens sustains growth

Consumers are reassured about microwaves

Manufacturers to beef up connectivity features

COMPETITIVE LANDSCAPE

Samsung increases its leadership

Vestel revives the appeal for Sharp

Competition heats up as new brands step in

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Another good year for consumer appliances

Value growth strong than volume growth

Diverse new brands investing in the industry

Grocery retailers losing ground within distribution

Accentuated premiumisation ahead

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for combined microwave ovens sustains growth

Consumers are reassured about microwaves

Manufacturers to beef up connectivity features

COMPETITIVE LANDSCAPE

Samsung increases its leadership

Vestel revives the appeal for Sharp

Competition heats up as new brands step in

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in France - Category analysis

HEADLINES

PROSPECTS

Demand for combined microwave ovens sustains growth

Consumers are reassured about microwaves

Manufacturers to beef up connectivity features

COMPETITIVE LANDSCAPE

Samsung increases its leadership

Vestel revives the appeal for Sharp

Competition heats up as new brands step in

CATEGORY DATA

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Another good year for consumer appliances

Value growth strong than volume growth

Diverse new brands investing in the industry

Grocery retailers losing ground within distribution

Accentuated premiumisation ahead

MARKET INDICATORS

MARKET DATA

SOURCES

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