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Country Report

Microwaves in

Microwaves in France

32 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume sales fall for the second consecutive year

Microwave volume sales fell for the second consecutive year in 2017. This can be largely attributed to already high household penetration in France, with the category thus being heavily dependent on replacement sales.

Built-in microwaves continue to outperform freestanding models

Built-in microwaves continued to outperform freestanding models in 2017, largely thanks to low interest rates and a rebound in the housing, construction and refurbishment markets, which all favour built-in appliances for a cleaner and more streamlined look. Advanced combination microwaves tend to be preferred as consumers are seeking to reduce the number of cooking appliances as part of their more streamlined kitchen designs.

Manufacturers will have to innovate in order to stimulate demand

In order to deal with the challenges being faced by the category, manufacturers will have to innovate if they are to generate growth. One area of focus will be connectivity/smart functionality, such as scan-to-cook and/or voice control.

COMPETITIVE LANDSCAPE

Samsung remains the leading player

Samsung maintained its leading position in microwaves in 2017, thanks primarily to positioning its products as sophisticated but also affordable. For example, the Samsung MS23F300EAW was one of the best-selling models in 2017.

Private label remains strong in microwaves but mid-priced brands the best performers

Private label remained the biggest threat to Samsung and other brand manufacturers in 2017. Private label microwaves remain particularly popular among students and young workers looking for low-cost and easy-to-use appliances.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in France?
What are the major brands in France?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in France - Category analysis

HEADLINES

PROSPECTS

Volume sales fall for the second consecutive year

Built-in microwaves continue to outperform freestanding models

Manufacturers will have to innovate in order to stimulate demand

COMPETITIVE LANDSCAPE

Samsung remains the leading player

Private label remains strong in microwaves but mid-priced brands the best performers

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances recovers in 2017 from the previous year’s decline

Connected/smart appliances yet to take off

Competitive environment remains largely unchanged

Specialist retailers continue to lead sales

Positive growth ahead

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Volume sales fall for the second consecutive year

Built-in microwaves continue to outperform freestanding models

Manufacturers will have to innovate in order to stimulate demand

COMPETITIVE LANDSCAPE

Samsung remains the leading player

Private label remains strong in microwaves but mid-priced brands the best performers

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Overview

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Table of Contents

Microwaves in France - Category analysis

HEADLINES

PROSPECTS

Volume sales fall for the second consecutive year

Built-in microwaves continue to outperform freestanding models

Manufacturers will have to innovate in order to stimulate demand

COMPETITIVE LANDSCAPE

Samsung remains the leading player

Private label remains strong in microwaves but mid-priced brands the best performers

CATEGORY DATA

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances recovers in 2017 from the previous year’s decline

Connected/smart appliances yet to take off

Competitive environment remains largely unchanged

Specialist retailers continue to lead sales

Positive growth ahead

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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