Euromonitor International data suggests that all households in France own a microwave. Therefore, sales patterns are based on appliance lifecycles and renewal purchases.
Indeed, the question is: could upgrades be the saving grace for microwaves? Due to the high penetration rates in microwaves and the plethora of models available, brands are vying for attention by offering increasingly sophisticated models and those which meet different, defined needs. For example, the built-in microwave oven, often integrated near the built-in oven, frees up a lot of space on the worktop.
Next to the price, it is now possible to see the repairability index of the product – and the repairability index has also now extended to microwaves. The initial repairability index, from 1 January 2021, included washing machines, televisions, smartphones, lawn mowers, and laptops.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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