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Volume sales of microwaves have declined due to store closures, especially electronics and appliance specialist retailers, as the French government has introduced two national lockdowns in 2020 to curb COVID-19. Because electronics and appliance specialists is the main channel for retail sales of consumer appliances, microwaves has decreased by a percentage similar to that of other major appliances.
In 2020, Samsung is maintaining its lead in microwaves in France, losing sales at a rate similar to the category average. As well as contending with the French government’s closure of non-essential sales channels, Whirlpool France still seems to be suffering slightly from the negative impact that the closure of its Amiens production facility has had on its brand, although its share has been more stable in 2020.
Microwaves continue to have important advantages in French consumers’ busy lifestyles – being simple, quick and convenient to use – so they are set to remain popular with time-pressed consumers, who value these benefits. Equipment upgrades and renewals along the lines of combined microwave ovens have been helping drive sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.