Microwaves is expected to continue recording steady growth in retail volume terms over the forecast period as these products become affordable to a growing number of consumers. The demand for microwaves is likely to be supported by their lower prices than large cooking appliances.
As the demand for microwaves grows so too will the competition, with the need to invest in new innovations or to offer more competitive prices likely to become imperative to success. For instance, while Samsung lost share in microwaves during the review period it was showing strong signs of recovery in 2022, with it benefiting from offering a variety of different options.
General merchandise stores, which includes variety stores and department stores, dominate retail volume sales of microwaves in Mexico. Department stores have the space to showcase consumer appliances like microwaves and the staff to explain product features, and they usually offer the latest models.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!