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Country Report

Microwaves in

Microwaves in Mexico

32 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Energy saving features become increasingly important

In general, Mexican consumers are searching for microwaves that can help them to save money on their electricity, gas or water bills. In response, the category’s leading brands are attempting to innovate in these areas and it is now becoming much more common to find microwaves that offer special features that can help consumers to lead more sustainable lives.

Microwaves are becoming cleaner, more hygienic and with less bacteria

The leading brands in microwaves are increasingly offering features that enable people to clean their microwaves more easily, killing more bacteria through the use of technology. For example, LG now offers Easy Clean technology, which eliminates 99.

Healthy living remains a major focus of innovation

Mexican consumers are increasingly attempting to lead healthier lives and this is influencing their eating habits and encouraging them to cook in a healthier way. Many people are also searching for products and appliances that help them to reach their nutrition goals and the desire to eat healthy food is becoming an increasingly important part of their decision-making process when buying a microwave.

COMPETITIVE LANDSCAPE

Dongbu Daewoo remains the most important manufacturer of microwaves in Mexico

2018 saw Dongbu Daewoo Electronics Mexico SA de CV maintain its position as the most important manufacturer of microwaves in the country. The South Korean player is followed by another Korean company, LG Electronics Mexico SA de CV.

HiSense is the most dynamic player in microwaves

Chinese brand HiSense has continued to register strong growth in its volume sales of microwaves in Mexico for several years. The company’s strong growth in recent years has been based on the reputation that its products are developing for offering good value for money.

LG continues to launch innovative new microwaves

2018 saw LG launch the Neo Chef range of microwaves in Mexico. These new products offer innovative functions such as the Smart Inverter, which makes it possible for consumers to save energy by being more efficient.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Mexico?
What are the major brands in Mexico?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Mexico - Category analysis

HEADLINES

PROSPECTS

Energy saving features become increasingly important

Microwaves are becoming cleaner, more hygienic and with less bacteria

Healthy living remains a major focus of innovation

COMPETITIVE LANDSCAPE

Dongbu Daewoo remains the most important manufacturer of microwaves in Mexico

HiSense is the most dynamic player in microwaves

LG continues to launch innovative new microwaves

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in Mexico - Industry Overview

EXECUTIVE SUMMARY

Various negative influences fail to suppress growth as sales continue to rise

Consumer appliances performance in Mexico

Mabe continues to lead major appliances, while Sunbeam leads in small appliances

Distribution channels, e-commerce continue gaining relevance

What to expect from consumer appliances during the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Energy saving features become increasingly important

Microwaves are becoming cleaner, more hygienic and with less bacteria

Healthy living remains a major focus of innovation

COMPETITIVE LANDSCAPE

Dongbu Daewoo remains the most important manufacturer of microwaves in Mexico

HiSense is the most dynamic player in microwaves

LG continues to launch innovative new microwaves

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Mexico - Category analysis

HEADLINES

PROSPECTS

Energy saving features become increasingly important

Microwaves are becoming cleaner, more hygienic and with less bacteria

Healthy living remains a major focus of innovation

COMPETITIVE LANDSCAPE

Dongbu Daewoo remains the most important manufacturer of microwaves in Mexico

HiSense is the most dynamic player in microwaves

LG continues to launch innovative new microwaves

CATEGORY DATA

Consumer Appliances in Mexico - Industry Overview

EXECUTIVE SUMMARY

Various negative influences fail to suppress growth as sales continue to rise

Consumer appliances performance in Mexico

Mabe continues to lead major appliances, while Sunbeam leads in small appliances

Distribution channels, e-commerce continue gaining relevance

What to expect from consumer appliances during the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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