Microwaves in Mexico

PROSPECTS

Energy saving features become increasingly important

In general, Mexican consumers are searching for microwaves that can help them to save money on their electricity, gas or water bills. In response, the category’s leading brands are attempting to innovate in these areas and it is now becoming much more common to find microwaves that offer special features that can help consumers to lead more sustainable lives.

Microwaves are becoming cleaner, more hygienic and with less bacteria

The leading brands in microwaves are increasingly offering features that enable people to clean their microwaves more easily, killing more bacteria through the use of technology. For example, LG now offers Easy Clean technology, which eliminates 99.

Healthy living remains a major focus of innovation

Mexican consumers are increasingly attempting to lead healthier lives and this is influencing their eating habits and encouraging them to cook in a healthier way. Many people are also searching for products and appliances that help them to reach their nutrition goals and the desire to eat healthy food is becoming an increasingly important part of their decision-making process when buying a microwave.

COMPETITIVE LANDSCAPE

Dongbu Daewoo remains the most important manufacturer of microwaves in Mexico

2018 saw Dongbu Daewoo Electronics Mexico SA de CV maintain its position as the most important manufacturer of microwaves in the country. The South Korean player is followed by another Korean company, LG Electronics Mexico SA de CV.

HiSense is the most dynamic player in microwaves

Chinese brand HiSense has continued to register strong growth in its volume sales of microwaves in Mexico for several years. The company’s strong growth in recent years has been based on the reputation that its products are developing for offering good value for money.

LG continues to launch innovative new microwaves

2018 saw LG launch the Neo Chef range of microwaves in Mexico. These new products offer innovative functions such as the Smart Inverter, which makes it possible for consumers to save energy by being more efficient.

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