Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Microwaves in

Microwaves in Mexico

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads some consumers to postpone purchases

Retail volume sales of microwaves declined for the first time in more than a decade during 2020. Demand for microwaves had been robust prior to the pandemic, with number of Mexican households with a microwave rising steadily.

Inverters appeal to those seek to reduce their energy use

A growing number of local consumers are looking for microwaves that can help them to reduce their electricity bills, while environmentalism is also a consideration for some, particularly younger consumers. As a result, energy-saving features, particularly inverters, are one of the main trends in innovation.

Leader Winedaewoo Electronics México SA de CV loses volume share as competition intensifies

Winedaewoo Electronics México SA de CV continued to lead in microwaves in terms of retail volume share during 2020. Winedaewoo Electronics México SA de CV’s Daewoo brand concentrates on low-to-middle-income consumers, while second-placed LG Electronics México SA de CV is more focused on middle- and high-income consumers.

LG Smart Inverter NanoChef offers four functions in one

LG Electronics México SA de CV’s LG Smart Inverter NanoChef uses inverter technology, and consumers can use it to fry and stream food, as well as for making yoghurt – effectively offering four different functions in a single appliance. It also has an “easy clean” function, which it claims can eliminate 99.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Mexico?
What are the major brands in Mexico?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Want to find out more about this report?

Request more information

Microwaves in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads some consumers to postpone purchases

Inverters appeal to those seek to reduce their energy use

Leader Winedaewoo Electronics México SA de CV loses volume share as competition intensifies

LG Smart Inverter NanoChef offers four functions in one

Chart 1 LG Smart Inverter NanoChef

RECOVERY AND OPPORTUNITIES

Economic recovery will buoy demand, as microwaves become affordable to a growing number of consumers

Health and wellness will play a more important role in innovation

Department stores will remain dominant distribution channel

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Production of Microwaves: Total Volume 2015-2020
Table 10 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 11 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Consumer Appliances in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 15 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 19 Sales of Consumer Appliances by Category: Value 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 26 Sales of Small Appliances by Category: Volume 2015-2020
Table 27 Sales of Small Appliances by Category: Value 2015-2020
Table 28 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 29 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 31 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 32 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 34 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 35 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Microwaves in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads some consumers to postpone purchases

Inverters appeal to those seek to reduce their energy use

Leader Winedaewoo Electronics México SA de CV loses volume share as competition intensifies

LG Smart Inverter NanoChef offers four functions in one

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Microwaves in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads some consumers to postpone purchases

Inverters appeal to those seek to reduce their energy use

Leader Winedaewoo Electronics México SA de CV loses volume share as competition intensifies

LG Smart Inverter NanoChef offers four functions in one

RECOVERY AND OPPORTUNITIES

Economic recovery will buoy demand, as microwaves become affordable to a growing number of consumers

Health and wellness will play a more important role in innovation

Department stores will remain dominant distribution channel

CATEGORY DATA

Consumer Appliances in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports