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Country Report

Microwaves in

Microwaves in Mexico

32 pages, Dec 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Microwaves the most active category

Consumers in Mexico continued to favour microwaves due to the product’s perceived advantages, based on continuous developments by manufacturers. Microwaves were adopted by consumers of all ages and positioned as the stronger and closest competitor of cookers and ovens.

Entrance of new competitors increases product range

The positive performance of microwaves continued to attract new players, mostly through online retailers. In 2017 brands present in other categories of major and small appliances entered microwaves, and some players exited.

Despite the relevance of freestanding microwaves consumers have built-in options

Since their launch in Mexico, freestanding has been the only available microwaves format. However, the trend towards high-end products and the influence of US or European kitchen designs encouraged some consumers to seek built-in microwaves.

COMPETITIVE LANDSCAPE

Dongbu Daewoo Electronics Mexico SA de CV leads the category

Daewoo maintained its leading position in 2017, followed closely by LG. Daewoo has the wider product portfolio with models for consumers of all income segments and constantly introduces innovations to attract more consumers, such as quartz technology for more efficient heat.

Hisense México S de RL de CV registers the strongest retail volume growth

Hisense, a comparatively recent entrant, registered strong retail volume growth thanks to its low-price strategy despite its lack of investment in advertising. The company outperformed the overall category albeit growth was from a low base.

Whirlpool México develops attractive innovations

Whirlpool was the most innovative brand in 2017 – it launched two unique models. The company launched the first microwave that also is a cooker hood, called microcampana, a combination of two Spanish words (microondas and campana).

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Mexico?
What are the major brands in Mexico?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Mexico - Category analysis

HEADLINES

PROSPECTS

Microwaves the most active category

Entrance of new competitors increases product range

Despite the relevance of freestanding microwaves consumers have built-in options

COMPETITIVE LANDSCAPE

Dongbu Daewoo Electronics Mexico SA de CV leads the category

Hisense México S de RL de CV registers the strongest retail volume growth

Whirlpool México develops attractive innovations

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in Mexico - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances registers moderate growth with better prospects

Consumer appliances’ growth propelled by credit facilities

Controladora Mabe leads major appliances

Internet retailing continues to gain distribution share

Category set to benefit from improvement in the economy

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Microwaves the most active category

Entrance of new competitors increases product range

Despite the relevance of freestanding microwaves consumers have built-in options

COMPETITIVE LANDSCAPE

Dongbu Daewoo Electronics Mexico SA de CV leads the category

Hisense México S de RL de CV registers the strongest retail volume growth

Whirlpool México develops attractive innovations

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Mexico - Category analysis

HEADLINES

PROSPECTS

Microwaves the most active category

Entrance of new competitors increases product range

Despite the relevance of freestanding microwaves consumers have built-in options

COMPETITIVE LANDSCAPE

Dongbu Daewoo Electronics Mexico SA de CV leads the category

Hisense México S de RL de CV registers the strongest retail volume growth

Whirlpool México develops attractive innovations

CATEGORY DATA

Consumer Appliances in Mexico - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances registers moderate growth with better prospects

Consumer appliances’ growth propelled by credit facilities

Controladora Mabe leads major appliances

Internet retailing continues to gain distribution share

Category set to benefit from improvement in the economy

MARKET INDICATORS

MARKET DATA

SOURCES

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