Many households are expected to be more cautious in their purchasing patterns in light of cost inflation and rising interest rates. As households feel pressure on their disposable income levels and purchasing power, consumer confidence is likely to be dampened.
The rising number of single- and 2-person households numbers means an increasing proportion of the population is residing in small or confined living spaces. As living space is restricted, there is a need for appliances that feature compact designs and/or offer multiple functionalities to overcome this limitation.
New product development is set to see a focus on incremental efficacy improvements to enhance the core heating functionality of microwaves. An example of this is ceramic-coated interiors.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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