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Country Report

Microwaves in

Microwaves in the United Kingdom

32 pages, Feb 2019

US$990

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Executive Summary

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PROSPECTS

No room for further growth

Microwaves recorded a contraction in volume terms in 2018 continuing the poor performance seen during the previous year. The penetration rate of microwaves in the UK is the highest in Western Europe leading to saturation and little room for further growth in volume sales.

Technological innovation has less of an impact on microwaves

While technological innovation has been one of the major drivers for all major appliances, this has not been the case for microwaves. This is because the category is failing to capture consumers’ attention as much as it did in the past, leading to a decline in volume sales.

The health and wellness trend favours fresh food

The health and wellness trend is significantly shaping major appliances. Consumers are moving towards healthier lifestyles and are looking for appliances that can enable this given their growing preference for food that is fresher instead of ready meals.

COMPETITIVE LANDSCAPE

Panasonic remains category leader in 2018

Panasonic maintained its leading position in microwaves in 2018, a position it has held since 2016 when it took over Sharp Electronics. Its leadership was also bolstered by the acquisition of Sanyo in 2010 which enabled Panasonic to significantly increase its volume share in microwaves.

The category is consolidating

Microwaves in the UK continued to be characterised by foreign-owned multinationals in 2018 with only a minor presence of domestic players. This is not expected to change as the category is unlikely to have strong growth potential over the forecast period.

Industry players set to focus on connectivity

Recently, LG reduced its range of microwaves as demand slowed further, while LG was only available in two models of microwaves in the UK, which caused the company’s share to contract further. The fall is expected to continue over the forecast period, while companies with a focus on connectivity are likely to improve their category share as smart microwaves will assume greater importance, in line with the trend towards smart homes, particularly kitchens.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in United Kingdom?
What are the major brands in United Kingdom?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

No room for further growth

Technological innovation has less of an impact on microwaves

The health and wellness trend favours fresh food

COMPETITIVE LANDSCAPE

Panasonic remains category leader in 2018

The category is consolidating

Industry players set to focus on connectivity

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Stagnation for UK consumer appliances

Demand for new innovative products bolsters unit prices

Unlike small appliances, major appliances remains consolidated

Electronics and appliance specialist retailers retain the lead despite losing share

Slow forecast period growth expected due to political and economic uncertainty

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in the United Kingdom

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Executive Summary

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PROSPECTS

No room for further growth

Technological innovation has less of an impact on microwaves

The health and wellness trend favours fresh food

COMPETITIVE LANDSCAPE

Panasonic remains category leader in 2018

The category is consolidating

Industry players set to focus on connectivity

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Overview

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Table of Contents

Microwaves in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

No room for further growth

Technological innovation has less of an impact on microwaves

The health and wellness trend favours fresh food

COMPETITIVE LANDSCAPE

Panasonic remains category leader in 2018

The category is consolidating

Industry players set to focus on connectivity

CATEGORY DATA

Consumer Appliances in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Stagnation for UK consumer appliances

Demand for new innovative products bolsters unit prices

Unlike small appliances, major appliances remains consolidated

Electronics and appliance specialist retailers retain the lead despite losing share

Slow forecast period growth expected due to political and economic uncertainty

MARKET INDICATORS

MARKET DATA

SOURCES

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