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Country Report

Microwaves in

Microwaves in the United Kingdom

33 pages, Dec 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for microwaves is falling due to product saturation

Microwaves posted a marginal increase in 2017 in volume terms and a slightly stronger gain in current value terms. Category growth is slowing as consumer demand is not strong enough to sustain a high level of sales.

Freestanding models still dominate microwaves

Even though built-in microwaves continued to outperform freestanding models, mainly due to consumers’ increasing focus on kitchen design, the latter continued to account for the vast majority of sales. Both built-in and freestanding microwaves are expected to record declines in both volume and value terms over the forecast period as these appliances are already present in most UK kitchens.

Category suffering from a lack of innovation

Microwaves in the UK is a mature and saturated category. Average unit price increased slightly in current terms in 2017 but is expected to decline from 2018 onwards as demand is falling and ongoing competition will make it difficult for players to increase prices.

COMPETITIVE LANDSCAPE

Panasonic maintains its leading position

Panasonic maintained its leading position in microwaves in 2017. Since the acquisition of Sanyo in 2010, Panasonic has significantly increased its share in microwaves, assuming category leadership in 2016.

LG reduces its range due to falling demand

LG posted the heaviest decline in volume sales in 2017. Because of weaker consumer demand, the company decided to significantly reduce its range of microwaves.

No domestic players present

Microwaves in the UK continued to be dominated by foreign-owned multinationals in 2017, with there being no domestic players present. Category stagnation will likely discourage domestic manufacturers from entering over the forecast period.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in United Kingdom?
What are the major brands in United Kingdom?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Demand for microwaves is falling due to product saturation

Freestanding models still dominate microwaves

Category suffering from a lack of innovation

COMPETITIVE LANDSCAPE

Panasonic maintains its leading position

LG reduces its range due to falling demand

No domestic players present

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to grow but at a slower pace

Built-in formats drive major appliance sales

Competitive landscape remains fragmented but led by foreign-owned companies

Internet retailing continues to gain share

Slower growth expected over the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in the United Kingdom

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Executive Summary

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PROSPECTS

Demand for microwaves is falling due to product saturation

Freestanding models still dominate microwaves

Category suffering from a lack of innovation

COMPETITIVE LANDSCAPE

Panasonic maintains its leading position

LG reduces its range due to falling demand

No domestic players present

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Overview

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Table of Contents

Microwaves in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Demand for microwaves is falling due to product saturation

Freestanding models still dominate microwaves

Category suffering from a lack of innovation

COMPETITIVE LANDSCAPE

Panasonic maintains its leading position

LG reduces its range due to falling demand

No domestic players present

CATEGORY DATA

Consumer Appliances in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to grow but at a slower pace

Built-in formats drive major appliance sales

Competitive landscape remains fragmented but led by foreign-owned companies

Internet retailing continues to gain share

Slower growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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