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Country Report

Microwaves in

Microwaves in Malaysia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Microwaves projected to post a positive performance over the forecast period

Microwaves is projected to post a positive performance in retail volume terms over the forecast period. This will be largely down to the category’s current low household penetration.

Volume share of built-in microwaves to remain very low

The volume share of built-in microwaves is projected to remain very low over the forecast period. Although the category is expected to record positive growth, this will largely be down to its low sales base.

COMPETITIVE LANDSCAPE

Panasonic Malaysia continues to lead microwaves

Panasonic Malaysia continued to lead microwaves in 2018 thanks to its strength in freestanding microwaves. In this category, the company offers a wide range of products at different price points.

Manufacturers compete for share through launching new products with innovative features

In 2018, manufacturers in Malaysia continued to compete for share in microwaves via the introduction of innovative products. In line with rising health awareness and consumers’ increasingly hectic lifestyles, the products offered by brand owners not only feature multiple cooking functions but are also equipped to reduce cooking time while retaining nutrients.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Malaysia?
What are the major brands in Malaysia?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Malaysia - Category analysis

HEADLINES

PROSPECTS

Microwaves projected to post a positive performance over the forecast period

Volume share of built-in microwaves to remain very low

COMPETITIVE LANDSCAPE

Panasonic Malaysia continues to lead microwaves

Manufacturers compete for share through launching new products with innovative features

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances in Malaysia registers further positive growth in 2018

Volume growth in 2018 in line with the review period average

International manufacturers continue to dominate consumer appliances

Electronics and appliance specialist retailers remains the leading distribution channel

Further steady growth predicted over the forecast period

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in Malaysia

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Executive Summary

New Report Guarantee

PROSPECTS

Microwaves projected to post a positive performance over the forecast period

Volume share of built-in microwaves to remain very low

COMPETITIVE LANDSCAPE

Panasonic Malaysia continues to lead microwaves

Manufacturers compete for share through launching new products with innovative features

Samples

Overview

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Table of Contents

Microwaves in Malaysia - Category analysis

HEADLINES

PROSPECTS

Microwaves projected to post a positive performance over the forecast period

Volume share of built-in microwaves to remain very low

COMPETITIVE LANDSCAPE

Panasonic Malaysia continues to lead microwaves

Manufacturers compete for share through launching new products with innovative features

CATEGORY DATA

Consumer Appliances in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances in Malaysia registers further positive growth in 2018

Volume growth in 2018 in line with the review period average

International manufacturers continue to dominate consumer appliances

Electronics and appliance specialist retailers remains the leading distribution channel

Further steady growth predicted over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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