The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2021
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Microwaves bucked the declining trend experienced by other major appliances in Malaysia in 2020, in a continuation of growth already noted prior to the emergence of the pandemic. This appliance has been increasingly adopted by local households due to its convenience, flexibility, space-saving design and ability to cook a wide range of meals in addition to other attributes such as defrosting capabilities.
The growth of microwaves in 2020 was driven by the dominant freestanding format, while the built-in category experienced declining volume and value sales, due to a slowdown in construction and the property market due to the pandemic with the MCO making it difficult to complete house purchases or home renovation projects due to limited movement amongst the general population. Nevertheless, built-in microwaves remain a niche in Malaysia due to their much higher than average unit price compared to freestanding models in addition to requiring additional professional installation and related costs.
Microwaves is a highly consolidated competitive landscape, dominated by international players which owe their strength in the category to strong consumer awareness of their brands, high quality and wide distribution networks. Panasonic Malaysia retained its overall lead of microwaves in 2020 due to its long-standing history in the country and reputation for reliability and quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Microwaves in Malaysia market research report includes:
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.