The outlook for microwaves over the forecast period is generally favourable, with volume sales projected to grow consistently. Together with increasingly busy lifestyles and shrinking household sizes in Hungary, comparatively short replacement cycles will help to ensure demand remains reasonably buoyant.
Growing demands for convenience and versatility will continue to shape new product development activity in microwaves over the forecast period. It is expected more manufacturers will introduce models with innovative features that can save time and effort for consumers, such as inverter technology, fast defrosting settings, smart connectivity etc.
E-commerce has been gaining importance as a distribution channel for microwaves in Hungary for several years. Its penetration in this category has recently been strengthened by changes brought about by the pandemic, in that consumers have developed a greater appreciation for the convenience, extensive array of choices and potential for better price deals this shopping method affords, while producers and store-based retailers have been compelled to invest in improving their digital sales and marketing capabilities.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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