Retail volume sales of microwaves continued to decline in 2018. Romanians are replacing microwaves either with ovens, but also small cooking appliances, which are associated with a healthier lifestyle.
Freestanding microwaves account for the majority of retail volume sales, with small and easy-to-carry products being the norm. Nonetheless, built-in microwaves saw growth in both retail volume and value sales.
Microwaves are mostly purchased from chained electronics and appliance specialist retailers. Major retailers like Altex and Flanco offer a wide range of microwaves (both built-in and freestanding) and are present in most cities.
Most purchased microwaves are offered by well-known international brands, which local consumers associate with quality and a tradition in consumer appliances. Samsung, the most popular brand, is widely available across most relevant retailers.
Product innovation is still a highly employed strategy by brand owners, especially with regard to built-in microwaves. Companies focus on launching products with a multitude of features to compare with ovens.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Microwaves in Romania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.