Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Microwaves in

Microwaves in South Korea

32 pages, Dec 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changes in household structure and lifestyle lead to volume growth

Sales of ready-to-heat and ready-to-eat meals are being propelled by the increasing number of single-person households, working women and older citizens, resulting in growth in demand for microwaves. The rapid growth of ready meals led food manufacturers and retailers to develop various ready-to-heat items to be microwaved and served for those who spend relatively little time cooking because of their busy lifestyles.

Freestanding products see stronger volume growth and a reduction in the average unit price

Freestanding microwaves dominate in South Korea, whilst built-in microwaves are less common. This is because the latter are mostly combination microwaves with multiple functions which offer basic oven and grill functions, and are not often included in the built-in appliance package for new houses.

Growth expected to continue due to the demand for convenience

The volume growth of microwave is expected to continue, as households will become smaller, and the demand for ready-to-heat food will increase accordingly, as a convenient way to have a meal, by simply heating it up in a microwave. Busy lifestyles will also lead to the growth of ready meals, leading to the volume growth of microwaves in the forecast period.

COMPETITIVE LANDSCAPE

Domestic players dominate microwaves, with no room for international players

Domestic players dominated microwaves in 2017, with minimal opportunities for international brands to compete. Domestic brands are preferred because of their reliable warranty services, with extended networks of repair service locations.

Limited new product launches

Despite the volume growth of microwaves in 2017, there was limited competition amongst manufacturers in terms of new product launches, and only LG Electronics and Dongbu Daewoo Electronics Corp unveiled new products. LG Electronics introduced a microwave equipped with smart inverter technology, which provides precise cooking power to reheat and defrost by evenly distributing the heat so that the cooking time is faster than a conventional microwave, and it also extended the inner space to 25-litre capacity, as opposed to the 23-litre capacity of conventional models, while maintaining the same exterior size.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in South Korea?
What are the major brands in South Korea?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Want to find out more about this report?

Request more information

Microwaves in South Korea - Category analysis

HEADLINES

PROSPECTS

Changes in household structure and lifestyle lead to volume growth

Freestanding products see stronger volume growth and a reduction in the average unit price

Growth expected to continue due to the demand for convenience

COMPETITIVE LANDSCAPE

Domestic players dominate microwaves, with no room for international players

Limited new product launches

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Construction boom boosts sales of appliances

Nationwide anxiety about air quality drives sales of air-related appliances

LG and Samsung both remain competitive with a premium strategy

Non-grocery specialists remains competitive

Manufacturers roll out artificial intelligence in connected appliances

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changes in household structure and lifestyle lead to volume growth

Freestanding products see stronger volume growth and a reduction in the average unit price

Growth expected to continue due to the demand for convenience

COMPETITIVE LANDSCAPE

Domestic players dominate microwaves, with no room for international players

Limited new product launches

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Microwaves in South Korea - Category analysis

HEADLINES

PROSPECTS

Changes in household structure and lifestyle lead to volume growth

Freestanding products see stronger volume growth and a reduction in the average unit price

Growth expected to continue due to the demand for convenience

COMPETITIVE LANDSCAPE

Domestic players dominate microwaves, with no room for international players

Limited new product launches

CATEGORY DATA

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Construction boom boosts sales of appliances

Nationwide anxiety about air quality drives sales of air-related appliances

LG and Samsung both remain competitive with a premium strategy

Non-grocery specialists remains competitive

Manufacturers roll out artificial intelligence in connected appliances

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports