Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Microwaves in

Microwaves in South Korea

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 will lead with slowdown in retail volume sales growth, with built-in microwaves particularly hard hit as fewer people more home

COVID-19 will lead to a slowdown in retail volume growth of microwaves during 2020. Retail volume sales of built-in microwaves will decline for the first time in seven years, as the pandemic will lead to a reduction in the number of people moving home – many Koreans remodel their kitchen when they move to a new home.

Light fryers represent a growing competitive threat to microwaves

The growing popularity of light fryers began to weigh on growth in retail volume sales of microwaves during the latter part of the review period. These are increasingly favoured by local consumers because they produce crispy food that is not oily and thus healthier.

Local players still dominant, but private label is beginning to eat into their retail volume share

Three domestic players – Samsung Electronics Co Ltd, SK Magic Inc and LG Electronics Inc – account for more than 80% of retail volume sales of microwaves in South Korea. However, all three are losing volume share, mainly to local retail chain E-Mart Inc, which began to sell no brand microwaves during the review period.

Taking the guesswork out of defrosting

SK Magic Inc’s MWO-AF3A1 microwave automatically calculates how long it will take to properly cook frozen food, based on its weight, helping to reduce meal preparation times. It is also energy efficient and offers a slick design.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in South Korea?
What are the major brands in South Korea?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Want to find out more about this report?

Request more information

Microwaves in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will lead with slowdown in retail volume sales growth, with built-in microwaves particularly hard hit as fewer people more home

Light fryers represent a growing competitive threat to microwaves

Local players still dominant, but private label is beginning to eat into their retail volume share

Taking the guesswork out of defrosting

Chart 1 SK Magic Inc’s MWO-AF3A1 microwave

RECOVERY AND OPPORTUNITIES

Significant slowdown in volume sales growth

Increased competition and a lack of innovation will weigh on retail current value sales

Competition between specialist retailers and e-commerce will intensify

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2015-2020
Table 2 Sales of Microwaves by Category: Value 2015-2020
Table 3 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 4 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 6 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 7 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 8 Distribution of Microwaves by Format: % Volume 2015-2020
Table 9 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 10 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 14 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 17 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 18 Sales of Consumer Appliances by Category: Value 2015-2020
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 25 Sales of Small Appliances by Category: Volume 2015-2020
Table 26 Sales of Small Appliances by Category: Value 2015-2020
Table 27 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 28 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 30 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 31 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 32 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 33 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 34 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 43 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 44 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Microwaves in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 will lead with slowdown in retail volume sales growth, with built-in microwaves particularly hard hit as fewer people more home

Light fryers represent a growing competitive threat to microwaves

Local players still dominant, but private label is beginning to eat into their retail volume share

Taking the guesswork out of defrosting

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Microwaves in South Korea - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will lead with slowdown in retail volume sales growth, with built-in microwaves particularly hard hit as fewer people more home

Light fryers represent a growing competitive threat to microwaves

Local players still dominant, but private label is beginning to eat into their retail volume share

Taking the guesswork out of defrosting

RECOVERY AND OPPORTUNITIES

Significant slowdown in volume sales growth

Increased competition and a lack of innovation will weigh on retail current value sales

Competition between specialist retailers and e-commerce will intensify

CATEGORY DATA

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports