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Country Report

Microwaves in

Microwaves in South Korea

32 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume growth is expected due to the heat and changing demographics

Microwaves is expected to post a positive retail volume CAGR over the forecast period. The increasing number of single-person households and dual-income households, the rising prices of agricultural products and warmer temperatures will accelerate the volume growth rate of microwaves.

Freestanding microwaves accounts for most sales

Freestanding microwaves is expected to continue to see a slightly higher retail volume CAGR than built-in microwaves over the forecast period. This is because the average unit price of freestanding microwaves is continuously decreasing due to offshoring, and such products provide multiple cooking functions.

The decline of electronics and appliance specialists and the growth of hypermarkets

Electronics and appliance specialist retailers was the dominant retail channel in microwaves in 2018, followed by hypermarkets. Nevertheless, the share of hypermarkets is rising, as retail brands such as E-mart now offer shop-in-shop areas for consumer appliances, where more competitive prices are offered than in other retail channels; these are proving popular with consumers.

COMPETITIVE LANDSCAPE

Samsung Electronics maintains its lead, followed by SK Magic and LG Electronics

Samsung Electronics remained the leader in microwaves in retail volume terms in 2018, followed by SK Magic and LG Electronics. The inside of their microwaves is made with ceramic, which is hard-wearing and easy to clean.

Domestic companies lead

Domestic companies leave little chance for international companies to capture volume share; therefore, domestic companies continued to dominate microwaves in 2018. They have strong distribution, provide warranties of up to 10 years and have developed their technology to fit with Korean food and lifestyles.

Retail players enter microwaves

E-mart, which is a major player in hypermarkets in South Korea, offered its No Brand line of microwaves from 2016, and saw strong volume growth. It offers only basic functions, but its price is relatively cheaper than products from major appliances companies.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in South Korea?
What are the major brands in South Korea?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in South Korea - Category analysis

HEADLINES

PROSPECTS

Volume growth is expected due to the heat and changing demographics

Freestanding microwaves accounts for most sales

The decline of electronics and appliance specialists and the growth of hypermarkets

COMPETITIVE LANDSCAPE

Samsung Electronics maintains its lead, followed by SK Magic and LG Electronics

Domestic companies lead

Retail players enter microwaves

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2013-2018
Table 2 Sales of Microwaves by Category: Value 2013-2018
Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 8 Distribution of Microwaves by Format: % Volume 2013-2018
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees robust volume and value growth

Air quality issues foster volume growth

LG Electronics and Samsung Electronics maintain their leading positions

Electronics and appliance specialist retailers maintains an important role

Connected appliances will lead to growth

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 19 Sales of Consumer Appliances by Category: Value 2013-2018
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 26 Sales of Small Appliances by Category: Volume 2013-2018
Table 27 Sales of Small Appliances by Category: Value 2013-2018
Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Microwaves in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Volume growth is expected due to the heat and changing demographics

Freestanding microwaves accounts for most sales

The decline of electronics and appliance specialists and the growth of hypermarkets

COMPETITIVE LANDSCAPE

Samsung Electronics maintains its lead, followed by SK Magic and LG Electronics

Domestic companies lead

Retail players enter microwaves

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Overview

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Table of Contents

Microwaves in South Korea - Category analysis

HEADLINES

PROSPECTS

Volume growth is expected due to the heat and changing demographics

Freestanding microwaves accounts for most sales

The decline of electronics and appliance specialists and the growth of hypermarkets

COMPETITIVE LANDSCAPE

Samsung Electronics maintains its lead, followed by SK Magic and LG Electronics

Domestic companies lead

Retail players enter microwaves

CATEGORY DATA

Consumer Appliances in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees robust volume and value growth

Air quality issues foster volume growth

LG Electronics and Samsung Electronics maintain their leading positions

Electronics and appliance specialist retailers maintains an important role

Connected appliances will lead to growth

MARKET INDICATORS

MARKET DATA

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