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Country Report

Microwaves in

Microwaves in China

32 pages, Dec 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Microwaves posts steady growth due to the need for product replacement

In 2017, volume sales of microwaves continued to increase, mainly driven by the need for product replacement amongst consumers. Consumers tended to replace their old microwaves with modern microwaves which feature more functions, especially smart functions, such as being able to connect to the internet; hence able to control their appliance by mobile app.

Consumers call for high-end microwaves

With growing household incomes, consumers are tending to purchase higher-end microwaves, represented by built-in microwaves. As such, built-in microwaves continued to outperform freestanding microwaves in 2017, although the latter remained the overwhelmingly dominant format.

Continued growth expected in the forecast period

Microwaves is expected to continue to record stable volume growth over the forecast period. With a low penetration rate in China in 2017, microwaves may be saturated in high-tier cities, but still has great potential in third- and fourth-tier cities, in addition to the continuous need for product replacement across the country.

COMPETITIVE LANDSCAPE

Midea Group becomes the leading player in microwaves in 2017

Midea Group recorded strong volume growth in microwaves in 2017, overtaking Guangdong Galanz Group to become the leading player. It benefits greatly from its wide product portfolio in both major and small appliances, as well as its highly reliable brand reputation amongst local consumers.

Domestic players prevail in microwaves

Microwaves is particularly consolidated, with the top three players, Midea Group, Guangdong Galanz Group and Haier Group, accounting for the majority of volume sales in 2017. All three players have ridden the wave of the premiumisation trend well, launching many new multifunctional microwaves.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in China?
What are the major brands in China?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in China - Category analysis

HEADLINES

PROSPECTS

Microwaves posts steady growth due to the need for product replacement

Consumers call for high-end microwaves

Continued growth expected in the forecast period

COMPETITIVE LANDSCAPE

Midea Group becomes the leading player in microwaves in 2017

Domestic players prevail in microwaves

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in China - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records solid growth in 2017

Appliances in line with consumers’ pursuit of health gain popularity

Domestic manufacturers outperform international manufacturers in consumer appliances

Robust growth in internet retailing and the construction channel contribute to volume growth

Smart consumer appliances are on the rise

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Microwaves posts steady growth due to the need for product replacement

Consumers call for high-end microwaves

Continued growth expected in the forecast period

COMPETITIVE LANDSCAPE

Midea Group becomes the leading player in microwaves in 2017

Domestic players prevail in microwaves

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Overview

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Table of Contents

Microwaves in China - Category analysis

HEADLINES

PROSPECTS

Microwaves posts steady growth due to the need for product replacement

Consumers call for high-end microwaves

Continued growth expected in the forecast period

COMPETITIVE LANDSCAPE

Midea Group becomes the leading player in microwaves in 2017

Domestic players prevail in microwaves

CATEGORY DATA

Consumer Appliances in China - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances records solid growth in 2017

Appliances in line with consumers’ pursuit of health gain popularity

Domestic manufacturers outperform international manufacturers in consumer appliances

Robust growth in internet retailing and the construction channel contribute to volume growth

Smart consumer appliances are on the rise

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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