As one of the side-effects of the COVID-19 pandemic, ready meals and quick recipe kits have gained momentum in the Chinese market, as younger consumers are seeking easy alternatives to take-away, especially since the latter may easily become unavailable when regional lockdowns come into force. For consumers who regularly cook at home, these products can also be appealing thanks to the streamlined cooking experience and foodservice level of quality promised.
Traditional offline sales channels have fallen out of favour in a category with consolidated competition and low average unit prices, such as microwaves. This is evident in some of the moves made by leading players in the category.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
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