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Although retail volume sales of microwaves in Turkey are anticipated to decline in 2020, the decline is anticipated to be slower than that seen in 2019. In fact, retail volume sales of microwaves were already dropping dramatically in Turkey in 2018 and 2019 due to the negative economic situation in the country and the removal of the temporary tax exemption on durable goods, including major appliances such as microwaves.
While the convenience microwaves offer is undeniable, most Turkish consumers continue to hold a negative perception of the potential hazards of microwave cooking. In fact, there is a long-established perception in the country that cooking with microwaves has a negative impact on the nutritional contend of food.
In general, Turkish consumers do not consider microwaves as a necessity therefore limiting the household penetration rate of microwaves. In Turkey, most consumers stick to traditional cooking methods, where the culture of home-made food and cooking with pots and pans is strong.
2020 was a dismal year in terms of significant new product development for microwaves. The COVID-19 pandemic is expected to have a negative effect on the Turkish economy in 2020 as some consumers lost their jobs or had hours cut.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Microwaves industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.