Demand for microwaves is expected to remain stable over the forecast period, albeit with only modest growth projected. The category is at a relative level of maturity which is likely to limit stronger growth.
Local brands are striving to compete in the entry-level market as they look to find a wider audience. For example, leading local player Sampo has been looking to attract consumers via its entry-level prices and its extensive nationwide distribution and maintenance network.
Freestanding microwaves will continue to outperform their built-in counterparts during the forecast period. The growing importance of e-commerce as a distribution channel for microwaves will play a role in this.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.See All of Our Definitions
This report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!