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Country Report

Microwaves in

Microwaves in Taiwan

32 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Microwaves stays steady due to being considered a necessity in daily life

Microwaves is considered a kitchen necessity in Taiwan, and has a relatively high penetration rate. Thus, consumers will only consider purchasing them when they are buying new houses or replacing older products.

Multifunctional products continue to penetrate households in Taiwan

Limited kitchen space drives consumers to choose multifunctional products over standard ones. More innovative technologies are incorporated into standard microwaves, and more combination microwaves are launched, contributing to some moderate momentum in sales of microwaves.

Negative effects brought by food safety scandals weaken among consumers

Buying deli food from snack bars or street markets is very convenient in Taiwan. Deli food played an important role in daily life until several food safety scandals occurred from 2012 onwards.

COMPETITIVE LANDSCAPE

Panasonic leads microwaves through its Japanese brand influence

Panasonic has competed with the biggest local brand, Sampo, in microwaves since 2007, and the gap has widened since 2014. More premium models being imported from Japan, providing more functions for roasting, heating, steaming, or baking, demonstrates Panasonic’s strength in attracting younger families.

Local brands strive to compete via entry-level models

Sampo follows Panasonic as the second biggest player in microwaves. It appeals to consumers with its entry-level prices and wide-reaching distribution and maintenance network across the country.

Parallel imports may be noticeable in combination microwaves at premium prices

There is a wide price gap between combination microwaves imported by manufacturers and parallel imports by independent retailers or consumers themselves. This leads to more consumers being willing to purchase such products from Japan by themselves, despite the heavier weight compared to small appliances.

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Microwaves Market Sample Report Microwaves Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Microwaves in Taiwan?
What are the major brands in Taiwan?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Microwaves in Taiwan - Category analysis

HEADLINES

PROSPECTS

Microwaves stays steady due to being considered a necessity in daily life

Multifunctional products continue to penetrate households in Taiwan

Negative effects brought by food safety scandals weaken among consumers

COMPETITIVE LANDSCAPE

Panasonic leads microwaves through its Japanese brand influence

Local brands strive to compete via entry-level models

Parallel imports may be noticeable in combination microwaves at premium prices

CATEGORY DATA

Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 11 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Microwaves in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Microwaves stays steady due to being considered a necessity in daily life

Multifunctional products continue to penetrate households in Taiwan

Negative effects brought by food safety scandals weaken among consumers

COMPETITIVE LANDSCAPE

Panasonic leads microwaves through its Japanese brand influence

Local brands strive to compete via entry-level models

Parallel imports may be noticeable in combination microwaves at premium prices

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Microwaves in Taiwan - Category analysis

HEADLINES

PROSPECTS

Microwaves stays steady due to being considered a necessity in daily life

Multifunctional products continue to penetrate households in Taiwan

Negative effects brought by food safety scandals weaken among consumers

COMPETITIVE LANDSCAPE

Panasonic leads microwaves through its Japanese brand influence

Local brands strive to compete via entry-level models

Parallel imports may be noticeable in combination microwaves at premium prices

CATEGORY DATA

Consumer Appliances in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances sees slower retail volume growth

Energy-efficient products become the top priority

Competition intensifies among international and local players

Non-grocery retailing keeps increasing, while internet retailing and the construction channel cannot be overlooked

Growth in retail volume sales is expected to slow down in consumer appliances

MARKET INDICATORS

MARKET DATA

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