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Country Report

RTD Coffee in

RTD Coffee in Australia

23 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTD coffee facing a slowdown in growth

RTD coffee saw current value growth in particular slow in 2017 as the category felt the impact of promotional activities in supermarkets. As a result, average unit price in RTD coffee remained flat.

Shift towards larger pack sizes

Young working men remained the key consumers of RTD coffee in 2017, according to industry sources. They choose to consume RTD coffee for its energy-boosting properties.

Premiumisation remains a growing trend in RTD coffee

Premiumisation continued to be seen in RTD coffee in Australia in 2017. This trend was reflected in new product developments.

COMPETITIVE LANDSCAPE

Lion continues to dominate RTD coffee

Lion’s leading position in RTD coffee can be attributed to the strength of its Dare and Farmers Union Iced Coffee brands, which both continued to perform well in 2017. In addition to the company’s new Dare Cold Pressed range, it also released a new Dare flavour, Hazelnut Latte, in October 2017, available in a 500ml pack size for greater portability.

Parmalat Australia suffers a decline in share

Parmalat Australia offers the second-ranked brand, Ice Break, as well as Rush. Ice Break’s volume share increased in 2017 as consumers continued to appreciate its different pack sizes and strengths.

Murray Goulburn Co-operative rides on the premiumisation trend

While 8 Bar Iced Coffee remained a minor brand in RTD coffee, it has doubled its volume share since its launch in 2015. The brand’s last variants were released in late 2016, a triple shot and a lactose-free latte.

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Samples

RTD Coffee Market Sample Report RTD Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Coffee in Australia?
What are the major brands in Australia?
What are the key new launches of RTD Coffee and bottled coffee products?
Who are the consumers of RTD coffee in Australia?
Where is ready to drink coffee most commonly consumed?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Coffee in Australia - Category analysis

HEADLINES

PROSPECTS

RTD coffee facing a slowdown in growth

Shift towards larger pack sizes

Premiumisation remains a growing trend in RTD coffee

COMPETITIVE LANDSCAPE

Lion continues to dominate RTD coffee

Parmalat Australia suffers a decline in share

Murray Goulburn Co-operative rides on the premiumisation trend

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 2 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Soft Drinks in Australia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records stronger growth in 2017

Health and wellness a defining trend

Coca-Cola Amatil remains the leading player in soft drinks

Craft and premiumisation trends reflected in new product development

Stronger growth expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Coffee in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTD coffee facing a slowdown in growth

Shift towards larger pack sizes

Premiumisation remains a growing trend in RTD coffee

COMPETITIVE LANDSCAPE

Lion continues to dominate RTD coffee

Parmalat Australia suffers a decline in share

Murray Goulburn Co-operative rides on the premiumisation trend

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Coffee in Australia - Category analysis

HEADLINES

PROSPECTS

RTD coffee facing a slowdown in growth

Shift towards larger pack sizes

Premiumisation remains a growing trend in RTD coffee

COMPETITIVE LANDSCAPE

Lion continues to dominate RTD coffee

Parmalat Australia suffers a decline in share

Murray Goulburn Co-operative rides on the premiumisation trend

CATEGORY DATA

Soft Drinks in Australia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records stronger growth in 2017

Health and wellness a defining trend

Coca-Cola Amatil remains the leading player in soft drinks

Craft and premiumisation trends reflected in new product development

Stronger growth expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Australia

Trends

SOURCES

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