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The RTD coffee category continues to grow in volume and value terms in 2017. RTD coffee has become a very popular drink in Austria, especially during hot summer days.
RTD coffee has a large variety of products with many different flavours. Some RTD coffees have a higher caffeine content for coffee lovers, others are sweeter and positioned instead as an indulgence.
RTD coffee is very consolidated with a few main players, including Emmi Austria GmbH as leader in 2017. Emmi is responsible for many launches, including a reduced sugar variant Emmi Caffé Latte Strong Macchiato Unsweetened and Emmi Caffè Latte Espresso Extra Shot for coffee lovers.
Private label offers a wide range of products, similarly to brands, including reduced sugar variants and lots of different flavours. It holds a strong share and registered satisfactory growth in 2017.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Coffee industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Coffee in Austria market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.