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Country Report

RTD Coffee in

RTD Coffee in Austria

22 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing category with further success expected

The RTD coffee category continues to grow in volume and value terms in 2017. RTD coffee has become a very popular drink in Austria, especially during hot summer days.

Wide product ranges to increase target groups and consumption occasions

RTD coffee has a large variety of products with many different flavours. Some RTD coffees have a higher caffeine content for coffee lovers, others are sweeter and positioned instead as an indulgence.

COMPETITIVE LANDSCAPE

Consolidated category led by Emmi Austria GmbH

RTD coffee is very consolidated with a few main players, including Emmi Austria GmbH as leader in 2017. Emmi is responsible for many launches, including a reduced sugar variant Emmi Caffé Latte Strong Macchiato Unsweetened and Emmi Caffè Latte Espresso Extra Shot for coffee lovers.

Brands face increasing competition from private label

Private label offers a wide range of products, similarly to brands, including reduced sugar variants and lots of different flavours. It holds a strong share and registered satisfactory growth in 2017.

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Samples

RTD Coffee Market Sample Report RTD Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Coffee in Austria?
What are the major brands in Austria?
What are the key new launches of RTD Coffee and bottled coffee products?
Who are the consumers of RTD coffee in Austria?
Where is ready to drink coffee most commonly consumed?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Coffee in Austria - Category analysis

HEADLINES

PROSPECTS

Growing category with further success expected

Wide product ranges to increase target groups and consumption occasions

COMPETITIVE LANDSCAPE

Consolidated category led by Emmi Austria GmbH

Brands face increasing competition from private label

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 2 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Soft Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to register growth despite maturity

Reducing sugar but maintaining taste is the main objective

International player leading, but followed by local company

New product developments strive to meet all demands

Stable forecast for soft drinks in Austria

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Coffee in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing category with further success expected

Wide product ranges to increase target groups and consumption occasions

COMPETITIVE LANDSCAPE

Consolidated category led by Emmi Austria GmbH

Brands face increasing competition from private label

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Coffee in Austria - Category analysis

HEADLINES

PROSPECTS

Growing category with further success expected

Wide product ranges to increase target groups and consumption occasions

COMPETITIVE LANDSCAPE

Consolidated category led by Emmi Austria GmbH

Brands face increasing competition from private label

CATEGORY DATA

Soft Drinks in Austria - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to register growth despite maturity

Reducing sugar but maintaining taste is the main objective

International player leading, but followed by local company

New product developments strive to meet all demands

Stable forecast for soft drinks in Austria

MARKET DATA

APPENDIX

Fountain sales in Austria

Trends

DEFINITIONS

SOURCES

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