Executive Summary

Mar 2019
PROSPECTS
The changing coffee culture is an opportunity for RTD coffee

Portugal is a country with a strong and profound coffee culture centred on espresso coffee, with the very high penetration of coffee pod systems in consumers’ homes. It has been difficult for RTD coffee to affirm itself in such a market.

Foodservice has been driving sales

Sales of RTD coffee have been led by the dynamism of the foodservice channel; starting with the introduction of other types of coffee beverages than espresso coffee, particularly through the Starbucks chain. The channel has also been relevant for distributing RTD tea in foodservice outlets.

The popularity of RTD coffee is also growing off-trade

Thanks to its popularity in foodservice and on-trade, RTD coffee has been spreading to off-trade channels, with modern grocery retailers introducing some product references in their portfolios in most outlets; therefore, making RTD coffee increasingly available, which is a first step to boosting consumption.

COMPETITIVE LANDSCAPE
The narrow product portfolio is an obstacle to growth

The narrow range of available brands, based mainly on Starbucks and Nescafé, poses difficulties for the RTD coffee category. Starbucks benefits from high levels of recognition and popularity amongst consumers, particularly millennials.

Starbucks launches the Doubleshot Espresso

Starbucks and Nescafé regularly launch new flavours, often substituting existing ones. Starbucks has been advertising the introduction of Starbucks Doubleshot Espresso in Portugal, particularly via social media.

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RTD Coffee in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Coffee in Portugal?
  • What are the major brands in Portugal?
  • What are the key new launches of RTD Coffee and bottled coffee products?
  • Who are the consumers of RTD coffee in Portugal?
  • Where is ready to drink coffee most commonly consumed?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Coffee in Portugal - Category analysis

HEADLINES

PROSPECTS

The changing coffee culture is an opportunity for RTD coffee
Foodservice has been driving sales
The popularity of RTD coffee is also growing off-trade

COMPETITIVE LANDSCAPE

The narrow product portfolio is an obstacle to growth
Starbucks launches the Doubleshot Espresso

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2014-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2014-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2014-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

Deep changes shake the traditional foundations of soft drinks
The sugar tax still shakes the market
Domestic players dominate, with a strong presence of global brands
Changing consumer needs lead to a focus on healthier beverages
Positive forecast, although with challenges

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Portugal
Trends

SOURCES

Summary 1 Research Sources