With low levels of market penetration, RTD coffee enjoys considerable potential for growth in the forecast period. Over 2022-2027, the category is set to see increases across all years in both on-trade and off-trade channels.
While they are placing a growing emphasis on convenience, consumers remain very demanding and are not willing to sacrifice taste or quality. To satisfy demanding consumers, manufacturers are expected to continue to invest in new product developments, further boosting consumers’ interest in the RTD coffee category.
As the RTD coffee category continues to attract consumer attention, new players are set to enter the market. It is possible that private label players will invest in the category during the forecast period.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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