The easing of COVID-19 related restrictions is set to drive a return to more normal social and economic activity during the forecast period, with more relaxed policies relating to social mobility and long distance travel. The revival of consumers’ hectic daily lifestyles is set to generate demand for stimulating soft drinks for on-the-go consumption.
E-commerce sales of RTD coffee are expected to continue to grow during the forecast period. During the COVID-19 crisis, restrictions on the operations of retailing outlets and concerns about exposure to the virus encouraged consumers to shop online across a wide range of product categories.
Many RTD coffee brands in the Indonesian market primarily target adult male consumers. One notable exception is Good Day, which has a strong appeal amongst teenagers and Millennials due to its offer of a wide variety of flavours and pack types.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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