Off-trade volume growth for RTD coffee over the forecast period is projected to be slower than that recorded during the review period, mainly due to increasing maturity. Nonetheless, it should remain one of the best performing areas of the Dutch soft drinks market in this regard thanks to the growing appeal of these products as both indulgent and energy-boosting beverages.
Like many other types of soft drinks, RTD coffee products have attracted negative publicity in the Netherlands in recent years due to the fact that they tend to be high in calories. Accordingly, the forecast period is expected to see more companies introduce variants that are lower in sugar and fat, or reformulate existing ranges to improve their health credentials in these areas.
While Arla Foods is expected to remain the leading player in RTD coffee in off-trade value terms over the forecast period, this is primarily because products in its Starbucks range retail at comparatively high prices. Douwe Egberts Nederland BV should retain a sizeable lead in volume sales terms thanks to its early mover advantage and the more affordable positioning of its eponymous brand.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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