The outlook for RTD coffee remains very positive in the Netherlands with the category predicted to see strong growth throughout the forecast period. The category is however expected to reach a new stage in its maturity and the double-digit volume growth that was witness over the review period may no longer be a realistic goal.
In contrast with energy drinks, which are expected to fail to reach older consumers, RTD coffee might be able to expand its audience and continue growing strongly across age groups during the forecast period. Energy drinks have a less accessible image than RTD coffee and are seen as products which are for young consumers only.
Arla is anticipated to remain the leading player in RTD coffee in the Netherlands over the forecast period thanks to the dominance of its Starbucks range. This brand holds particularly strong appeal with young consumers who enjoy the on-trade offerings that Starbucks offers.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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