Nestlé plans to invest SAR7.0 billion in the Kingdom of Saudi Arabia over the next ten years beginning with a new SAR375 million state-of-the-art manufacturing facility which is scheduled to open in 2025.
Given the dynamic growth being seen in RTD coffee in Saudi Arabia it is anticipated that more businesses will look to invest in developing and launching their own products. Alongside more indulgent options there is also expected to be a growing presence of healthier options such as sugar free, lower calorie, organic, and even products suitable for vegans and those with a gluten intolerance.
Coffee is a popular drink in Saudi Arabia not only for its taste and tradition but also due to the energy boost it can provide. This makes it popular with drivers who are making long journeys for business or leisure purposes.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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