As seen in coffee in hot drinks, RTD coffee also received promotion from LuLu hypermarkets taking part in “Year of Saudi Coffee” in 2022. The retail chain also took part in the “Flavours of Arabia” festival, in addition to opening its 26th store in the Kingdom, in Dammam.
It is noted that Saudi consumers are great lovers of coffee, thus the efforts with regards to the “Year of Saudi Coffee” and other such initiatives. This, in turn, also helps to support RTD coffee.
In another recurring trend, RTD coffee is also set to see developments in sugar-free variants over the forecast period. Furthermore, RTD coffee is a competitor to energy drinks, due to its caffeine content and healthier comparative image.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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