Executive Summary

Mar 2019
PROSPECTS
RTD coffee continues to evolve in the Saudi market

RTD coffee continues to evolve in the Saudi market, thanks to the hot climate in the country, consumers preference for coffee, new product launches and entrants, and availability in key distribution channels like supermarkets and hypermarkets. Moreover, the variety of RTD coffee flavours is attracting the young generations, especially millennials.

Increased RTD coffee awareness to drive demand

It is expected that RTD coffee will continue to evolve during the forecast period, due to busy lifestyles, the country’s hot climate, and consumers’ love of coffee, supporting growth for RTD coffee. Although the RTD coffee category is still in its early stages of development, coffeehouse companies extending their beverages to include iced coffee are helping to promote the concept of RTD coffee indirectly, so consumers are becoming accustomed to the concept, supporting demand for RTD coffee.

COMPETITIVE LANDSCAPE
Nescafé continues to lead off-trade RTD coffee

Nestlé’s flagship brand Nescafé continued to lead off-trade RTD coffee in 2018. Nescafé benefits from consumer loyalty to its hot instant coffee.

New entrants and new product developments to support growth

During the forecast period, it is predicted that more companies will enter the Saudi market, and new product developments will be seen, like cold brew, new flavours, and varieties like organic, reduced sugar, with the usage of natural sweeteners like stevia, and added vitamins and minerals. Moreover, since most RTD coffee available in the Saudi market is in single-serve sizes, more sizes are expected to be introduced, as well as new packaging designs.

Lower priced RTD coffee companies continues to emerge

Lower priced RTD coffees, like Luna and Nada, continue to emerge in the Saudi market. Bonny launched its RTD coffee in 2018 in two flavours: Latte Macchiato and Mocha.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

RTD Coffee in Saudi Arabia

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Coffee in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What are the key new launches of RTD Coffee and bottled coffee products?
  • Who are the consumers of RTD coffee in Saudi Arabia?
  • Where is ready to drink coffee most commonly consumed?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Coffee in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

RTD coffee continues to evolve in the Saudi market
Increased RTD coffee awareness to drive demand

COMPETITIVE LANDSCAPE

Nescafé continues to lead off-trade RTD coffee
New entrants and new product developments to support growth
Lower priced RTD coffee companies continues to emerge

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2014-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2014-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2014-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Excise taxes continue to affect consumers’ buying behaviour
Soft drinks see increased promotional campaigns
RTD tea and coffee continue to witness the highest growth
Companies emphasise brand diversity
Health and wellness to support soft drinks demand

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Saudi Arabia
Trends

SOURCES

Summary 1 Research Sources