Executive Summary

Mar 2019
PROSPECTS
Health trend underpins product development

The demand for healthier products that are able to give an energy boost to consumers is a cross-category trend in soft drinks, and continues to underpin the development of new products in the category. Joh Johannson Kaffe AS launched Coffee Of The World Nitrokaffe in 2018, a cold-brew coffee with added nitrogen, as the first RTD coffee without sugar or sweeteners on the Norwegian market.

Moderate impact on RTD coffee of increased soft drinks tax and cross-border trade

A strong rise in the tax on soft drinks at the beginning of 2018 affected RTD coffee in the same way as most other soft drinks, with retail prices increasing noticeably. RTD coffee’s popularity and convenience attributes ensured that the category continued to grow dynamically, despite the rise in prices.

COMPETITIVE LANDSCAPE
Tine SA maintains its leading position

Tine SA maintained its leading position with its Iskaffe series, facing notable competition only from Starbucks by Arla Foods AS over the review period. The company benefits from nationwide distribution and a brand name that has nearly become synonymous with RTD coffee for Norwegians.

Entry of Sunniva Drikker AS

A wholly-owned subsidiary of Tine SA, Sunniva Drikker AS, launched an entirely new RTD coffee product under the brand Gryr in the second half of 2018. The product, Gryr Havre Iskaffe Vaniglia, is a dairy-free RTD coffee which contains oat milk and added vanilla flavour.

Coffee brands expand their presence in RTD coffee

Two established players in coffee have recently entered RTD coffee in Norway. Löfbergs Lila, a coffee producer that entered the market with very limited distribution for its RTD coffee Löfbergs ICE in 2017, expanded its reach considerably by widening its distribution to Norwegian supermarkets in 2018.

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RTD Coffee in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Coffee in Norway?
  • What are the major brands in Norway?
  • What are the key new launches of RTD Coffee and bottled coffee products?
  • Who are the consumers of RTD coffee in Norway?
  • Where is ready to drink coffee most commonly consumed?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Coffee in Norway - Category analysis

HEADLINES

PROSPECTS

Health trend underpins product development
Moderate impact on RTD coffee of increased soft drinks tax and cross-border trade

COMPETITIVE LANDSCAPE

Tine SA maintains its leading position
Entry of Sunniva Drikker AS
Coffee brands expand their presence in RTD coffee

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Norway - Industry Overview

EXECUTIVE SUMMARY

Mixed performance for soft drinks
Major tax increases on soft drinks creates turmoil in the industry
Coca-Cola maintains its leading position
Sugar reduction remains the strongest cross-category trend
Flat development expected for soft drinks over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Norway
Trends

SOURCES

Summary 1 Research Sources