Off-trade volume sales of RTD coffee are set to continue being negatively affected by cross-border trade in 2023. Thereafter, moderate growth is expected as convenient caffeination remains highly relevant to Norwegians resuming busy lifestyles.
No sugar variants of RTD coffee were successful growth drivers of RTD coffee during the review period. As a result, a further shift towards reduced and no sugar variants is set to continue for the forecast period.
RTD coffee is increasingly challenged by the vast variety of brands and products in energy drinks, including sugar-free variants. RTD coffee players are also set to be increasingly challenged by substitution from instant coffee mixes positioned as intended to be served cool.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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