RTD coffee is set to continue growing a steady pace in retail volume terms over the forecast period. RTD coffee offers plenty of growth potential, while consumer demand is set to remain stable and strong.
Another potential limiting factor to the future growth of RTD coffee is the lack of competing brands and players in the category. RTD coffee did see the entry of some major players during the review period but so far their sales have been muted, perhaps due to their focus lying in more profitable areas of their portfolios.
E-commerce sales of RTD coffee are set to continue increasing over the forecast period and are predicted to nearly double in size by 2027. With these products largely targeted at young professionals and teenagers there is seen to be strong potential in promoting and selling them online.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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