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Country Report

RTD Coffee in

RTD Coffee in Hungary

23 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing demand for RTD solutions

Quality coffee culture continued to strengthen in Hungary, and demand for on-the-go coffee also increased. These trends positively affected RTD coffee.

Changing consumption habits positively affect RTD coffee

The spreading consumption of white coffee on-trade and at home contributed to rising demand for RTD coffee. Traditionally most Hungarians preferred plain espresso with sugar and a little milk.

On-the-go RTD coffee meets need for speed and convenience

Chilled RTD coffee as a substitute for premium hot coffee is naturally more in demand during summer, but standard iced coffee flavoured milk products are offered and purchased regularly throughout the year. The widest selection of RTD coffee products which are based on premium coffee is at forecourt retailers for customers on the road.

COMPETITIVE LANDSCAPE

Growth potential at the premium end

Despite the current spread of premium coffee-shop-style RTD coffee products, the largest volume of RTD coffee sales still comes from standard brands, Mizo and Milli, which are basically coffee flavoured milk products regularly consumed all year by people who like coffee. However, the expansion of RTD coffee is driven by the growing share of coffee-shop-style premium RTD coffee products, which grew every year over the review period.

Quality new products attract customers

Most of the new launches are premium. Seeing the growth opportunity, leading player Sole-Mizo Zrt released a new, premium chilled Mizo Coffee Selection, which is an RTD coffee line including espresso, macchiato, cappuccino variants, but also the less common melange and americano.

Practical packaging and shelf life provide competitive edge

As convenience plays a key role in purchasing decision, the format of RTD coffee is expected to develop further, making it more convenient and easier to consume coffee on the go. Resealable packaging or plastic lids will become important features.

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Samples

RTD Coffee Market Sample Report RTD Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Coffee in Hungary?
What are the major brands in Hungary?
What are the key new launches of RTD Coffee and bottled coffee products?
Who are the consumers of RTD coffee in Hungary?
Where is ready to drink coffee most commonly consumed?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

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RTD Coffee in Hungary - Category analysis

HEADLINES

PROSPECTS

Growing demand for RTD solutions

Changing consumption habits positively affect RTD coffee

On-the-go RTD coffee meets need for speed and convenience

COMPETITIVE LANDSCAPE

Growth potential at the premium end

Quality new products attract customers

Practical packaging and shelf life provide competitive edge

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 2 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Coffee in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing demand for RTD solutions

Changing consumption habits positively affect RTD coffee

On-the-go RTD coffee meets need for speed and convenience

COMPETITIVE LANDSCAPE

Growth potential at the premium end

Quality new products attract customers

Practical packaging and shelf life provide competitive edge

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Coffee in Hungary - Category analysis

HEADLINES

PROSPECTS

Growing demand for RTD solutions

Changing consumption habits positively affect RTD coffee

On-the-go RTD coffee meets need for speed and convenience

COMPETITIVE LANDSCAPE

Growth potential at the premium end

Quality new products attract customers

Practical packaging and shelf life provide competitive edge

CATEGORY DATA

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

APPENDIX

Fountain sales in Hungary

DEFINITIONS

SOURCES

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