RTD Coffee in Hungary

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Coffee industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Coffee in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Coffee in Hungary?
  • To what extent are health considerations impacting consumption of RTD Coffee in Hungary?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Hungary?
  • Which are the leading brands in RTD Coffee in Hungary?
  • What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
  • How are products distributed in RTD Coffee in Hungary?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Coffee in Hungary - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD coffee remains highly popular despite the ongoing COVID-19 pandemic
Energy drinks giant Hell takes the lead in RTD coffee
The closure of coffee shops due to COVID-19 proves a boon for RTD coffee

PROSPECTS AND OPPORTUNITIES

Product variety and innovation key for future growth
Convenience trend favours category growth over the forecast period
Transfer premiumisation from coffee boosts demand for RTD coffee

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 2 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Soft Drinks in Hungary - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Hungary

DISCLAIMER

SOURCES

Summary 1 Research Sources

RTD Coffee

Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.

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This report originates from Passport, our RTD Coffee research and analysis database.

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