Soaring inflation may continue across the first half of the forecast period, impacting volume sales as average current unit prices increase. Rising prices and a decline in household purchasing power are already slowing premiumisation in fresh coffee and are likely to affect RTD coffee as well.
As Hungarians become increasingly discerning, RTD coffee is expected to retain its perception as an indulgence product. Healthier variants, such as those with reduced sugar and lactose-free products, remain niche, and there are currently only a few milk alternatives (for example, dm-Bio's cashew latte) and organic variants.
Hungarians lead increasingly hectic lives, and this is expected to continue across the forecast period as inflation and the cost of living crisis impact household purchasing power. On-the-go consumption of energy-boosting drinks will therefore remain strong, and maintaining a presence in impulse buy channels, such as forecourt retailers, food/drink/tobacco stores and convenience stores, will be a key factor in driving sales.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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