RTD coffee is a small category which faces strong growth momentum in the years ahead. Lithuanians are heavy coffee drinkers and some fraction of this popularity will be shifted to RTD coffee as well.
Major retailers are not expected to invest in the promotion of RTD coffee over the forecast period. Economic uncertainty is expected to prevail over the forecast period when retailers tend to reduce less profitable product portfolios on shelves.
A growing proportion of sales will be generated via forecourt retailers in the coming years where consumers make impulse purchases. Drivers regularly drink coffee while stopping for fuel, which could provide growth opportunities for RTD coffee in the coming period.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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