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Overview:
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Coffee in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Coffee in Egypt?
- To what extent are health considerations impacting consumption of RTD Coffee in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Egypt?
- Which are the leading brands in RTD Coffee in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in RTD Coffee in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Coffee in Egypt - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising unit pricing continues to crunch demand
Limited Shelf space driving tough competition for the category
Limited innovation driven from the low demand over the category
PROSPECTS AND OPPORTUNITIES
Most local consumers will continue to favour freshly brewed or instant coffee over RTD offerings
As Starbucks cafés proliferate, the distribution of its RTD coffee will widen
Local competitors are unlikely to emerge
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 2 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
Soft Drinks in Egypt - Industry Overview
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Egypt
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
RTD Coffee
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our Definitions