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Learn moreDec 2019
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RTD coffee in Egypt is associated with high-income consumers, who are more aware of, and receptive to the Westernisation trend. General consumer awareness is low, and as there was no promotional or marketing activity in 2019, the landscape failed to grow, with growth seeing a decline in both off-trade value and volume.
RTD coffee declined in 2019, in both the off-trade and on-trade. This was a direct result of inflation, which has had an impact on spending even among the higher income consumer classes.
RTD coffee is not widely available in distribution channels, mainly available inconsistently in high-class supermarket chains and hypermarkets - channels to attract the target consumer.
Nestlé SA continues to lead RTD coffee through Nescafé, which is widely distributed in channels that offer RTD coffee. Out of the limited availability RTD coffee has in distribution channels, Nescafé is the most readily available.
Nescafé is followed by Starbucks RTD coffee drinks, which is gaining popularity in Egypt in line with the Starbucks coffee chain expanding its outlets across the country.
In 2019, there was no notable promotional activity, new product developments or dominant marketing campaigns. Distribution of RTD coffee is focused on chained supermarkets and hypermarkets, which have adequate shelf space to accommodate such niche products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Coffee industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.