As the economic scenario in Chile worsens, local consumers are likely to reduce indulgences and non-essential expenditure. This includes substituting more sophisticated and expensive forms of coffee for instant variants suitable for home preparation.
Traditionally in Chile, specialist coffee shops were locations which consumers visited to drink high-quality hot coffee. However, as the number of these establishments has expanded, they have increased their offer to include iced versions of their coffee to attract younger and less sophisticated clientele.
One of the main attributes that has helped RTD coffee to thrive in other markets is its positioning as a quick, rapidly available source of energy, appealing to consumers who are not comfortable with or used to drinking energy/sports drinks. As the threat of the pandemic continues to fade and the local economy fully reopens, Chileans are returning to offices and educational establishments, which is likely to lead to increasing demand for on-the-go solutions to help keep them engaged and active throughout all day.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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