Executive Summary

Mar 2019
PROSPECTS
Millennials’ passion for fun and exotic drinks drives growth

The younger generation is into new coffee experiences which can be coupled with on-the-go convenience, and RTD coffee effectively addresses this need. The category recorded impressive growth rates during the review period, and is set to continue this positive performance during the next five years.

New product launches and marketing are key for further development

Key suppliers are trying to address the growth in demand by expanding their marketing, distribution and new product development; in turn, further augmenting the profile of the category. One of the key product launches in 2017 was Kicking Horse Cold Brew, which can be regarded as the official entry of Kicking Horse Coffee Co, the leading supplier of coffee beans, into the RTD coffee space.

Cold-brewed is becoming trendy

Another area of focus in new product development in RTD coffee is packaged cold-brewed coffee offerings, which serve as a good example of the influence of the trends in hot coffee on the RTD format. Perceived as higher quality and as having a better taste profile (less bitterness) cold-brewed coffee naturally imparts a premium image and craftsmanship, both of which are in great demand.

COMPETITIVE LANDSCAPE
Starbucks maintains its leading position

The North American Coffee Partnership (Starbucks) continued to lead RTD coffee in both retail value and volume terms in 2018. Leading brand Starbucks Frappuccino, which is sold in 192ml and 444ml metal cans, remained Starbucks’s cash cow in RTD coffee in 2018, as it enjoys wide distribution across retail channels, including supermarkets, hypermarkets, discounters and convenience stores.

New players are trying to challenge the dominance of Starbucks

Whilst Starbucks largely dominated RTD coffee a decade ago, its leadership has been gradually eroded by the rapidly expanding array of new players and brands that have been emerging. In conventional iced coffee, the Mr Brown brand is gradually becoming more visible on the shelves of retailers.

Tim Hortons sees rapid growth

After the launch of its brand of the same name in 2016, Tim Hortons saw rapid growth in RTD coffee in Canada. In 2018 it continued to see double-digit growth, and was the only player other than The North American Coffee Partnership (Starbucks) to hold a double-digit value share in the category.

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RTD Coffee in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Coffee in Canada?
  • What are the major brands in Canada?
  • What are the key new launches of RTD Coffee and bottled coffee products?
  • Who are the consumers of RTD coffee in Canada?
  • Where is ready to drink coffee most commonly consumed?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Coffee in Canada - Category analysis

HEADLINES

PROSPECTS

Millennials’ passion for fun and exotic drinks drives growth
New product launches and marketing are key for further development
Cold-brewed is becoming trendy

COMPETITIVE LANDSCAPE

Starbucks maintains its leading position
New players are trying to challenge the dominance of Starbucks
Tim Hortons sees rapid growth

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumers are looking for unique and interesting experiences
Concerns about calorie and sugar intake continue to hamper growth
Pricing and distribution remain the focus of multinational giants
Calorie reduction and natural claims are central themes of NPD
Moderate growth is forecast for the coming years

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Canada
Trends

SOURCES

Summary 1 Research Sources