RTD coffee will register healthy double-digit volume growth over the forecast period in what is an immature product area, with plenty of room for growth. The rising popularity of coffee shops such as Starbucks with their innovative flavourings and RTD coffee formats will drive volume sales of RTD coffee, across both retail and food service channels.
RTD coffee will be predominantly driven by changing lifestyles in Kazakhstan. The positive growth will also be driven by the increasing younger working population.
Due to the small size of RTD coffee in terms of value sales, no significant new players are expected to enter the landscape over the forecast period. In addition, there is no private label offering in RTD coffee and retailers perceive RTD coffee as being too small to be worth launching a private label product.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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