RTD Coffee in
Country Report
Executive Summary
Mar 2019PROSPECTS
Cold brew coffee offers further opportunities
Cold brew coffee remained a rather new concept in Germany in 2018, with these products only just starting to grow. Some brands from start-ups, such as Karacho, which was introduced in 2017, have already made it into the well-known German drugstore chain Dm, while further new launches were seen in 2018, such as Schärf Cold Brew Coffee, Pfanner Coffee & Orange and Coffee & Lemon, as well as the organic and vegan Cold Brew Wild Coffee from Voelkel.
New strategies as flavours remain traditional
According to trade sources, German consumers continue to prefer traditional products such as latte and cappuccino and therefore there is rather limited potential in terms of introducing new flavours in RTD coffee. Nevertheless, other strategies are being used by manufacturers to attract consumers.
COMPETITIVE LANDSCAPE
Significant share of private label set to slowly fall?
The share of private label in RTD coffee remained very strong in 2018, especially when compared to other soft drinks categories. This is due to the fact that there is a wide choice of private label products available, from the discounter Aldi to the organic supermarket chain Alnatura, but also the fact that the price difference between brands and private label is quite significant, especially in a price-sensitive country like Germany.
The leading two brands face further competition from smaller players
RTD coffee in Germany is a fairly consolidated category. Emmi and its close rival Starbucks were the leading brands in 2018.
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RTD Coffee in Germany
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Coffee industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Coffee in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of RTD Coffee in Germany?
- What are the major brands in Germany?
- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in Germany?
- Where is ready to drink coffee most commonly consumed?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Soft Drinks market research database.
RTD Coffee in Germany - Category analysis
HEADLINES
PROSPECTS
Cold brew coffee offers further opportunities
New strategies as flavours remain traditional
COMPETITIVE LANDSCAPE
Significant share of private label set to slowly fall?
The leading two brands face further competition from smaller players
CATEGORY DATA
Table 1 Off-trade Sales of RTD Coffee: Volume 2013-2018Table 2 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Soft Drinks in Germany - Industry Overview
EXECUTIVE SUMMARY
German soft drinks market continues to grow despite its maturity
Naturalness and convenience remain key
Coca-Cola continues to lead a fragmented market
Health and wellness the main driver of new product development
Slowdown expected over the forecast period
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
APPENDIX
Fountain sales in Germany
TrendsDEFINITIONS
SOURCES
Summary 1 Research SourcesRelated Reports
- PepsiCo Inc in Soft Drinks | Nov 2019
- Coca-Cola Co, The in Soft Drinks | Nov 2019
- Nootropics: Brain Health Across Food, Beverages, and Consumer Health | Nov 2019
- Aje Group in Soft Drinks | Oct 2019
- Suntory Holdings Ltd in Soft Drinks | Oct 2019