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Country Report

RTD Coffee in

RTD Coffee in Germany

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

RTD coffee slumps as Coronavirus (COVID-19) weakens the demand for impulse-driven products

Following strong off-trade volume and current value growth, albeit from a low sales base, RTD coffee is projected to see a decline over 2020 as a whole. The measures taken from March 2020 to stem the spread of COVID-19 in the country hurt the development of the category.

Hot but shorter summer and the COVID-19-accelerated do-it-yourself trend dampen sales of RTD coffee in 2020

While the German summer was again dry and hot in 2020, the season was shorter than in previous years. RTD coffee or “iced coffee” depends on seasonal sales and many consumers stayed at home and away from workplaces and social gatherings due to the COVID-19 crisis.

Strong promotional activities help the main players to minimise the negative impact of COVID-19 on impulse products

The category faced severe challenges during and beyond the lockdown as impulse consumption occasions remained limited and eschewed by many consumers. However, the leading players, branded and private label, have tended to consolidate their positions by investing in strong promotional activities in retail channels, including major supermarkets and discounters.

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RTD Coffee Market Sample Report RTD Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Coffee in Germany?
What are the major brands in Germany?
What are the key new launches of RTD Coffee and bottled coffee products?
Who are the consumers of RTD coffee in Germany?
Where is ready to drink coffee most commonly consumed?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Coffee in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

RTD coffee slumps as Coronavirus (COVID-19) weakens the demand for impulse-driven products

Hot but shorter summer and the COVID-19-accelerated do-it-yourself trend dampen sales of RTD coffee in 2020

Strong promotional activities help the main players to minimise the negative impact of COVID-19 on impulse products

RECOVERY AND OPPORTUNITIES

Uncertain future for RTD coffee as lingering impact of COVID-19 on impulse consumption and convenience channels threatens the category

Innovation is likely to be the key avenue to growth in the short to medium term as players try to engage with younger and health-orientated consumers

Vending offers potential alternative impulse and convenience channel as the effects of the pandemic linger

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 2 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

RTD Coffee in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

RTD coffee slumps as Coronavirus (COVID-19) weakens the demand for impulse-driven products

Hot but shorter summer and the COVID-19-accelerated do-it-yourself trend dampen sales of RTD coffee in 2020

Strong promotional activities help the main players to minimise the negative impact of COVID-19 on impulse products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

RTD Coffee in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

RTD coffee slumps as Coronavirus (COVID-19) weakens the demand for impulse-driven products

Hot but shorter summer and the COVID-19-accelerated do-it-yourself trend dampen sales of RTD coffee in 2020

Strong promotional activities help the main players to minimise the negative impact of COVID-19 on impulse products

RECOVERY AND OPPORTUNITIES

Uncertain future for RTD coffee as lingering impact of COVID-19 on impulse consumption and convenience channels threatens the category

Innovation is likely to be the key avenue to growth in the short to medium term as players try to engage with younger and health-orientated consumers

Vending offers potential alternative impulse and convenience channel as the effects of the pandemic linger

CATEGORY DATA

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Germany

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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