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Country Report

RTD Coffee in

RTD Coffee in Germany

28 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience remains the key driver of category growth

RTD coffee’s unique selling point in Germany, a market where hot coffee is hugely popular, is its convenience. Coffee drinkers who cannot live without a regular caffeine fix but who do not have the time to drink a hot cup of coffee are thus choosing cold variants, with this trend likely to continue over the forecast period.

High sugar content to limit future growth

RTD coffee drinkers in Germany are generally aware that these products contain a high percentage of sugar. While several manufacturers have started to introduce unsweetened and high-in-caffeine RTD coffee products in recent years, the aim of which is to attract new consumers to the category, these have seen only limited success as consumers who are looking for energising and healthy beverages are unlikely to switch from other non-alcoholic drinks categories such as unsweetened colas, energy drinks or hot coffee.

Lack of new product development remains a challenge for RTD coffee

Although existing RTD coffee drinkers are expected to maintain their consumption habits over the forecast period, the category is unlikely to attract significant numbers of new consumers due to a lack of new product development. Many traditional hot coffee consumers have not tried cold variants and are not expected to change their drinking habits in the near future.

COMPETITIVE LANDSCAPE

Nestlé Deutschland remains the leading player

While the internationally known Nescafé brand from Nestlé Deutschland continued to lead the category in 2017, other RTD coffee manufacturers gained share, for example Innoprax with its Caffè Lattesso brand and Emmi Deutschland with its Emmi Caffé Latte. Furthermore, the former expanded its portfolio by introducing Caffè Lattesso Black, an RTD coffee drink that is produced without a milk base, thereby seeking to attract new consumers to the category.

Cold brew coffee fails to appeal to German consumers

The cold brew coffee trend, which has made its way across the Atlantic to Europe, has as yet failed to catch on in Germany. The first company which tried to introduce a cold brew variant, launched in April 2017, was Mövenpick.

Cross-category competition

While the primary motivation for launching new variants is to better compete with other manufacturers of RTD coffee, there is also some cross-category competition with other milk drinks. The industry hopes that some consumers of dairy-based milk drinks or even flavoured sour milk could switch to RTD coffee.

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RTD Coffee Market Sample Report RTD Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Coffee in Germany?
What are the major brands in Germany?
What are the key new launches of RTD Coffee and bottled coffee products?
Who are the consumers of RTD coffee in Germany?
Where is ready to drink coffee most commonly consumed?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Coffee in Germany - Category analysis

HEADLINES

PROSPECTS

Convenience remains the key driver of category growth

High sugar content to limit future growth

Lack of new product development remains a challenge for RTD coffee

COMPETITIVE LANDSCAPE

Nestlé Deutschland remains the leading player

Cold brew coffee fails to appeal to German consumers

Cross-category competition

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 2 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend continues to grow

Naturalness and energy the main drivers of soft drinks value sales

Coca-Cola remains the leading player

Unique taste now more important to consumers

Smaller categories promise further growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

Megatrends

Country Report

RTD Coffee in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience remains the key driver of category growth

High sugar content to limit future growth

Lack of new product development remains a challenge for RTD coffee

COMPETITIVE LANDSCAPE

Nestlé Deutschland remains the leading player

Cold brew coffee fails to appeal to German consumers

Cross-category competition

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Coffee in Germany - Category analysis

HEADLINES

PROSPECTS

Convenience remains the key driver of category growth

High sugar content to limit future growth

Lack of new product development remains a challenge for RTD coffee

COMPETITIVE LANDSCAPE

Nestlé Deutschland remains the leading player

Cold brew coffee fails to appeal to German consumers

Cross-category competition

CATEGORY DATA

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend continues to grow

Naturalness and energy the main drivers of soft drinks value sales

Coca-Cola remains the leading player

Unique taste now more important to consumers

Smaller categories promise further growth

MARKET DATA

APPENDIX

Fountain sales in Germany

DEFINITIONS

SOURCES

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