During the pandemic, coffee – the German population’s favourite hot drink – experienced yet another boom, due to the greater number of consumers working remotely. Thus, they consistently searched for ways to upskill their coffee knowledge at home and identify new ways to prepare this drink, including experimenting with cold brew coffee.
Although high inflation has led to a shift in priorities when consumers purchase products, sustainability is predicted to remain a key theme that resonates with many Germans in the coming years. This can also have an impact on RTD coffee in several ways.
As with other soft drinks, innovation will be a key driver for the future success of the category. Since RTD coffee faces competition from do-it-yourself alternatives, players must create innovative concepts that attract new consumers.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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