Demand for RTD coffee is projected to pick up in 2023 and beyond, as economic conditions in Brazil improve in line with the anticipated easing of the pandemic. Indeed, the category is expected to see a rising rate of off-trade volume growth over the course of the forecast period, although on-trade consumption looks set to remain negligible throughout this period.
Despite weak demand and the niche status of the category, the influence of the health and wellness trend has also reached RTD coffee. For instance, the latter part of the review period saw local brand Puravida introduce Bullet Coffee Cold Brew, an RTD “bulletproof coffee”.
While hot coffee is enjoyed by Brazilians all year round, consumption peaks during the winter, and drops off somewhat during the summer months. Over the forecast period, it is likely that some producers of RTD coffee will attempt to exploit this seasonal consumption pattern by investing in marketing activities that position their brands as a refreshing alternative to fresh coffee for hot summer days.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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